Brand Manager Mobile Marketing (Contract)
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Description
- We are seeking a Contract Brand Specialist to support the marketing, launch, growth, and live-service operations of MLB The Show Mobile
- This role will be responsible for execution of integrated marketing campaigns, player engagement initiatives, cross-functional projects and asset production, contributing to the ongoing success of the Mobile business
- Drive the planning and execution of integrated marketing campaigns for MLB The Show Mobile
- Coordinate timelines, assets, approvals, and deliverables across internal and external teams
- Assist with launch campaigns, content updates, seasonal programs, and promotional initiatives
- Maintain campaign trackers, status reports, and project documentation
- Helping create and evolve strategy for marketing of product
- Coordinate assets, copy, and featuring nominations for event marketing on App Store and Google Play
- Partner with external vendor on App Store Optimization (ASO), including keyword research, metadata updates and localization
- Partner with external vendor on Conversion Rate Optimization (CRO), including test strategy, asset development and execution
- Track platform merchandising, featuring opportunities, and partner programs
- Assist with the execution of live-content marketing campaigns and player engagement initiatives
- Support CRM, lifecycle marketing, retention, and reengagement programs
- Collaborate with product team on in-game messaging, content announcements, and promotional calendars
- Monitor player feedback, community conversations, and emerging opportunities
- Assist in the development and trafficking of creative assets across marketing channels
- Support A/B testing efforts for creative assets and app store content
- Collaborate with paid media team to monitor campaign performance data, review takeaways and align on optimizations
- Contribute ideas for improving player acquisition, engagement, and retention
- Partner with cross-functional teams, including paid media, product, analytics, creative, community, CRM, store publishing and external marketing agencies
- Work with insights teams to determine player insights to inform marketing strategy and execution
- Track project milestones and communicate status updates to stakeholders
- Ensure marketing materials and deliverables are completed on time and meet quality standards
- Manage asset reviews with studio, legal and licensors, consolidating and applying feedback to gain approval
- Monitor holistic marketing performance and deliver ongoing reporting
- Track competitor activity, mobile gaming trends, and sports marketing best practices
- Help identify opportunities to improve campaign effectiveness and player engagement
- Success Metrics
- Quality and timeliness of campaign execution
- Accuracy and completeness of marketing deliverables
- Support of live-content and engagement initiatives
- Effectiveness of App Store marketing support
- Stakeholder satisfaction
- Contribution to player acquisition, engagement, and retention efforts
- The ideal candidate is highly organized, passionate about mobile gaming and sports, comfortable working across multiple teams, and eager to grow their skills in brand marketing, live-service operations, and mobile growth strategy
- Strong organizational and project management skills
- Strong attention to detail
- Excellent written and verbal communication abilities
- Ability to manage multiple projects simultaneously in a fast-paced environment
- 2–4 years of experience in mobile app/game marketing
- Passion for gaming, sports, and mobile experiences
- Experience supporting mobile marketing campaigns
- Familiarity with App Store and Google Play ecosystems
- Experience with ASO/CRO, CRM, lifecycle marketing, or live-service products
- Knowledge of baseball and MLB The Show
- Experience with programmatic media, analytics and campaign reporting
- Experience coordinating creative production workflows