Brand Manager – Neuroscience Czech Republic & Slovakia

We are looking for a dynamic and experienced Brand Manager to join our team and help shape impactful, patient-centric marketing strategies. This role offers the opportunity to work across functions, influence stakeholders, and contribute to the successful delivery of marketing-led initiatives in a fast-paced pharmaceutical environment.

Responsibilities:

• Develop & propose Marketing inputs to the Brand Plan with a patient-centric focus
• Synthesise cross-stakeholder insights to form a Marketing perspective on Brand issues, competitive positioning and market dynamics
• Maintain an up-to-date understanding of customer perspectives through regular engagement with stakeholders (e.g. in-field visits)
• Lead the local digital maturity assessment and ensure delivery of digital listening/engagement activities (in-house or via agencies)
• Optimise channel mix for Marketing and cross-functional campaigns; advise others on the optimal use of channels
• Become an extended member of the Brand Team and share Brand Team priorities with the IFT
• Play an active role with the IFT, managing the CLM process and overseeing implementation of CLM activities
• Implement segmentation with IFT, develop segment profiles and drive development of customised materials to each target segments
• Provide input to (or manage) forecasting and KPI monitoring; support budget planning and tracking for Marketing team activities
• Operate within the guidance of all appropriate division and statutory business and regulatory requirements, including Ethics, Compliance and Code of Business conduct procedures and protocols

In this role, you will:

• Turn patient empathy into effective strategies and tactics
• Tailor messages to diverse customer and stakeholder groups
• Lead projects and collaborate across functions to ensure successful delivery
• Support forecasting and KPI tracking with strong analytical thinking
• Influence stakeholders, solve complex challenges, and present with confidence

Knowledge and Expertise:

• Understanding of the healthcare environment and its evolving landscape
• Knowledge of channel mix techniques
• Financial processes and business acumen
• Awareness of competition, customer base, reimbursement, and market access processes/issues
• Understanding of pharmaceutical industry business practices, policies, and procedures
• Fluent English
• Knowledge of market research principles and opportunities
• Marketing experience, ideally across a diverse blend of healthcare and other industries such as consumer or media
• Experience working in other functions is preferred, including sales experience in any industry

What you bring:

• Strong understanding of the healthcare environment and pharmaceutical industry
• Experience in marketing, ideall.çşğ-y across healthcare and other industries
• Fluent English, having advanced communication skills in local language
• Educated to degree level, or equivalent (higher degrees or marketing qualifications preferred)
• At least 3 years of experience as a Brand Manager or similar role

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

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