Brand Manager, Spirits RTD
Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike’s Hard Lemonade, and Cayman Jack.
This role is designed to manage one or more brands/sub-brands in the Mark Anthony portfolio for the US Business. The Brand Manager will be responsible for activating the marketing strategy, deployment, commercial management of brands in the US.
Accountabilities:
- Activate Local Category & Brand Growth Plan
- Build Commercial Activity Plan and activation calendar
- Manage the innovation implementation and volume planning
- Build SKU assortment review & pricing strategy
- Manage the budget, performance reporting, agency roster management, and adaptation of local assets as applicable
Key Metrics & Financial Targets:
- ROI on Brand Plans
- Brand Growth & Health
- Volume & Sales
- Innovation Metrics (i.e., Portfolio Management, Volume Projection, & SKU Optimization)
Own:
- Activation of local brand growth plan and strategic commercial delivery
Influence:
- Innovation, Brand strategy, planning & asset delivery
Veto:
- US cross-functional brand commercialization outputs (i.e., shopper experiential, social, etc.)
Critical Stakeholders & Relationships:
- Global and US Marketing
- Sales, Finance, & Compliance
- Digital Center of Excellence
- Brand campaigns, playbooks & calendars
- Brand-related financial reporting and insights
Qualifications, Education, & Experience:
- Bachelor's Degree & 4-6 years of progressive marketing experience in Alc/Bev or CPG
Experience working on a fast-moving, explosive growth brand
Skills Needed To Be Successful:
- Proven ability to think creatively, coupled with strong analytical and project management skills
Compensation:
Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.
- Competitive annual salary from $100,000 to $135,000 based in Chicago, IL
- Bonus plan designed to recognize company performance and individual contributions
- Comprehensive health and welfare benefits
- Company matching 401(k) contributions
- Paid time off including annual leave, paid sick time and holidays
- Extensive opportunities for training, development, and career growth
At Mark Anthony, we exist to Unearth the Extraordinary:
Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:
Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.
Ambitiously Curious
We stay curious, dreaming big and navigating the unknown with an enduring belief in better.
Made With Humility
We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.
Daringly Disruptive
We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.