Brand Marketer

Roles and Responsibilities:

Platform Presence & Reviews:

- Get the company listed on popular business listing and review platforms such as Clutch, G2, Trustpilot, Product Hunt, and other relevant directories.

- Increase product visibility and reviews across industry-specific platforms and marketplaces.

Marketing & Brand Awareness:

- Create and execute marketing campaigns to enhance brand awareness for the company and its associated domains.

- Research and explore new customer acquisition channels, branding opportunities, and cost-effective growth initiatives.

Strategic Partnerships:

- Plan and manage strategic partnerships with industry players to drive brand awareness, lead generation, and MQLs.

- Build partnerships with game aggregators and industry-specific platforms.

- Establish partnerships with CRM providers and complementary technology partners.

- Develop relationships with payment providers and other business ecosystem partners.

- Collaborate with sports data providers and relevant industry partners for co-marketing opportunities.

PR & Media:

- Develop and execute brand PR initiatives to strengthen market presence in target regions.

- Identify and secure B2B news website listings and media coverage opportunities.

Demand Generation & Performance:

- Drive Account-Based Marketing (ABM) activities to support business growth and enterprise lead generation.

- Monitor campaign performance, partnership success, and brand awareness metrics to optimize results.

Requirements:

- 3+ years of experience in Brand Marketing within an IT/SaaS company.

- Strong understanding of branding, content marketing, digital marketing, and lead generation.

- Experience managing LinkedIn, Google Ads, email marketing, and social media campaigns.

- Knowledge of SEO, website optimization, and analytics tools such as Google Analytics.

- Experience with CRM and marketing automation platforms.

- Excellent written and verbal communication skills.

- Ability to work independently and manage multiple campaigns simultaneously.