Brand Mktg & Activation Assoc Manager_Simply

Overview Simply pioneered the creation of the Better for You snacking set in the late ‘90s. However, evolving consumer preferences are driving the need for business transformation to unlock future growth for Frito Lay. We are looking for a highly collaborative, strategic, & detail-oriented leader with strong project management skills to help take the Simply business to its next chapter in permissible snacking. As the Associate Marketing Manager on Simply, you will report to the Simply Senior Marketing Manager. In this role, you will not only help run the day-to-day Simply business, but you will also bring the future of the Simply business to life. Additionally, you will be responsible for leading the execution of retail activation and engagement plans, and assisting with the creation of the AOP and 3-year Brand Growth Strategy alongside the Senior Marketing Manager. This position requires a collaborative & highly flexible individual who possesses the ability to lead a cross-functional team, drive influence & cultivate strong working relationships while driving meaningful results. Responsibilities Strategic Thought Leadership Help build the annual strategic marketing plans Help identify whitespace opportunities for channel expansion to drive incremental growth Bring Best in Class Programming to Consumers Lead Simply consumer engagement and activation plans, serving as the primary point of contact to creative teams, sales, and external partners to ensure alignment and flawless execution of in-store displays Represent Simply in additional taskforces to execute Simply commercialization needs Support Business Analytics to Drive Growth Analyze business performance and consumer trends to develop strategic recommendations Manage day-to-day marketing and business aspects for Simply to hit revenue goals Lead relationship with sales strategy to understand business dynamics and opportunities to drive growth Compensation and Benefits: The expected compensation range for this position is between $93,500 - $156,450. Location confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process. Bonus based on performance and eligibility target payout is 10% of annual salary paid out annually. Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement. In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan. Qualifications Leadership: Self-starter who acts as an owner and has a bias for execution Leverages foresight to understand and anticipate future business trends & opportunities Proven ability to collaborate, partner and motivate cross-functional partners Creative thinking and resourcefulness – ability to make a large impact with limited resources A passion for understanding the consumer and translating that knowledge to impactful programs and executions Functional: Strong strategic thinker with an ability to turn strategies into actionable plans that drive future business growth Excellent at managing short term goals with long-term priorities for the business Extremely organized with excellent multitasking, project management, and prioritization skills Strong analytical skills and comfort in Circana Strong communication skills, with the ability to drive clarity and tell a story using data Passion for knowing the business Advanced PowerPoint and Excel skills EEO Statement Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy. Please view our Pay Transparency Statement.