Brand Paid Media Manager

You will develop and execute top-of-funnel paid-media strategy across broadcast, audio, video, sponsorship, and emerging channels. You will plan budgets, buy and negotiate media, coordinate campaign development, evaluate brand impact, optimize investments, and communicate recommendations to partners and leadership.

Responsibilities

• Develop and execute top-of-funnel paid-media strategy
• Own media planning, budgeting, forecasting, and allocation
• Identify high-impact markets, audiences, programs, creators, and cultural moments
• Manage media agencies, networks, publishers, podcast partners, and vendors
• Lead media buying and negotiations
• Partner on campaign concepts, creative briefs, channel plans, and production requirements
• Tailor creative to each medium while maintaining the brand narrative
• Build testing plans across markets, audiences, messages, formats, frequency, and media mix
• Establish brand measurement frameworks
• Evaluate campaign impact using brand-lift studies, geographic testing, and incrementality analysis
• Monitor campaigns and adjust investment based on performance
• Communicate campaign plans, results, insights, and recommendations
• Track media-consumption, advertising-technology, measurement, and brand-opportunity changes

Requirements

• Experience planning and buying brand media
• Experience managing media budgets and investment decisions
• Knowledge of media planning, reach, frequency, audience composition, market selection, and media mix
• Experience working with media partners, publishers, networks, or agencies
• Experience negotiating placements, pricing, contracts, and added-value opportunities
• Understanding of brand measurement
• Experience with brand-lift studies, incrementality testing, media mix modeling, geographic experiments, or similar methods
• Creative judgment across channels
• Campaign-data, spreadsheet, dashboard, and performance-model analysis
• Project management across internal and external stakeholders