Brands and Product Communication (Van)
Summary
Oversee branding and product communication for Mercedes-Benz vans, coordinating with agencies and internal teams to plan campaigns, manage press events, and craft media strategies that highlight product advantages.
Task Description
Branding communication\:
• Product communication planning for Van
• Cross branding communications with HQ marketing team and strategic partners
• Work with creative agency to ensure effective design, production, quality assurance
• Serve as a creative storyteller to build the awareness of our value proposition and increase demand for our business through content creation
Product Communication Projects\:
• Independently responsible for sub branding product line
• Constantly looking for innovative communication strategies
• Media landscape/competition analysis
• Press materials preparation
• Press fleet car management
• Coordination with internal parties to facilitate all processes
• Clearly brief agency on job tasks and develop execution plans
• Manage projects and report to line manager responsively
• Ensure optimal coverage and positive media feedback for each project
Press Event Planning and Execution\:
• Define communication and media strategy for press event
• Implement and execute event as project manager
• Proof-read and approve all press materials
• On-site event management, must ensure flawless execution
• Work with internal parties and external vendors to make sure smooth run of the events
• Define and fabricate media messages to convince public on product advantages
• Carefully select media to attend events considering both cost-effectiveness and maximizing media voice
• Update and report to line manager in a timely manner
• Requires responsive and wise decision making ability
• Report development and follow-ups
Media Strategy and Planning
• Contribute to strategic planning of media communication
• Draft yearly media communication plan
• Brief PR agency to work out a yearly retainer program
• Execute retainer project on yearly basis
• Report and update reporting manager on important issues
• Daily monitoring on industry news, and updating plans
• Monitor potential issues and effectively handle media crisis
• Constantly look out for media opportunities and long term partnership