Business Development Associate

We are looking for two Category Growth and Partnerships Managers, one per trade category, who will be the face of their trade community. This is a field-first, relationship-driven role. If you have never stood at a trade counter talking to a tradesperson, this role is not for you.

Responsibilities:

• Own GMV, sign-up, and repeat-order targets for your assigned trade category and geography.
• Monitor daily ordering numbers for your category and diagnose deviations, supply gaps, pricing issues, or demand shortfalls.
• Maintain a live view of product availability and pricing competitiveness within your category; bring gap analysis and recommendations to the weekly growth review.
• Plan and execute a monthly BTL activation calendar: trade counter activations, site visits, builder's merchant partnerships, and tool-shop tie-ups.
• Identify and sign partnerships with trade associations and training bodies, negotiate co-marketing arrangements, and track referral ROI monthly.
• Work with the Growth and Revenue Manager on first-order conversion for your category's newly acquired users.

Requirements:

• 3+ years in category management, trade marketing, business development, or field sales at a consumer or B2B company.
• Comfort working in the field visiting trade sites, tool shops, and contractors' offices.
• Strong relationship-building skills with non-digital, blue-collar professional communities.
• Basic analytical ability to read a category dashboard and identify it.
• High ownership mindset: this role carries a sign-up and GMV target, not just an activity plan.

Nice to have:

• Prior experience at building material organizations in sales or field activation roles.
• Knowledge of one or more trade categories: plumbing, electrical, carpentry, civil construction.
• Experience running BTL activations at trade counters, hardware stores, or contractor networks.