Business Development Associate (Promoted Ads)

• The Associate, Business Development will help grow and support the business development function for Promoted Ads, Ticketmaster’s proprietary advertising platform
• This role blends prospecting, client support, business operations, and marketing coordination — keeping the pipeline accurate and moving, supporting day-to-day client and operational needs, and enabling Directors to spend more time building relationships and driving growth
• You’ll become a subject-matter expert on the Promoted Ads product, leading demos and discovery calls and serving as the voice of the client to Product
• Research, qualify, and prioritize prospective clients for the team, while onboarding self-serve users and setting them up for success
• Support initial outreach and communications to prospects
• Maintain accurate prospect, activity, and next-step information in the CRM
• Identify opportunities to improve pipeline organization, follow-up consistency, and reporting
• Become a subject-matter expert on the Promoted Ads product
• Lead product demos and discovery calls on your own, tailoring solutions to each client’s goals
• Act as the voice of the client to Product — bringing back feature requests, competitive intel, and friction points that shape the roadmap
• Support the Business Development team with beta tests, new feature launches, and go-to-market enablement
• Translate campaign performance data into recommendations and upsell opportunities for the team
• Support the monthly billing process, keeping billing documents up to date and organized for a smooth invoicing cycle
• Help draft process documentation, ensuring clarity across the team and cross-functionally
• Support the BD team in responding to routine client questions, ensuring requests are followed through to resolution
• Troubleshoot basic issues, coordinate with internal teams, and keep clients and stakeholders informed
• Work cross-functionally with Product, B2B Marketing, Ad Operations, and Finance, as well as stakeholders across the company, to support client needs and business priorities
• Keep business development materials, presentations, case studies, and other resources current and organized across resource hubs
• Support marketing initiatives, such as relevant industry events and year-end client gifting
• Prepare client-facing presentations, meeting materials, and internal updates

Benefits

• HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
• WEALTH: 401(k) program with company match, Stock Program Reimbursement
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
• OTHERS: Volunteer time off, crowdfunding network

• Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed
• This is a strong opportunity for someone who is curious, dependable, thorough, process-minded, and client-focused, and eager to build a career in business development or sales
• Confident and polished in client-facing conversations, including preparing for and delivering product demos and presentations
• Analytical aptitude, with the ability to pull, organize, and analyze basic performance, campaign, or business data to identify trends and flag potential issues
• Strong organizational skills, attention to detail, and consistent follow-through
• Familiarity with CRM and pipeline-management platforms such as Monday.com, Salesforce, or similar tools
• Comfortable managing multiple priorities, meeting deadlines, and owning recurring workflows
• 1–3 years of experience in business development, sales, account management, marketing, or a related field
• Genuine curiosity about event marketers — promoters, venues, sports teams, and arts and theater organizations — and their goals and challenges, with the ability to build trusted relationships through thoughtful listening and follow-through
• Comfortable learning new systems and working across multiple tools and platforms
• Strong problem-solving skills; comfortable asking thoughtful questions to understand issues beyond the surface level
• Interest in digital advertising, media, entertainment, and technology
• Comfortable learning the technical details of Promoted Ads’ products and the broader digital advertising/retail media landscape, and translating them clearly for different audiences
• Bonus: experience with Asana, Jira, or similar project-management tools
• Excellent written and verbal communication skills
• Collaborative, team-first mindset with the ability to work effectively across functions
• Proficiency with Microsoft Office (especially Excel and PowerPoint) and Google Workspace (Sheets, Slides, Docs, Drive)