Business Development Director

• Develop and maintain a target account list and detailed account mapping, identifying key decision-makers across Brand/Marketing, Retail, and Procurement functions, together with each client’s budgeting cycle and tender schedule.
  
• Leverage existing relationships to secure meetings with stakeholders at Head/Department Head level and above. Engage the CEO at the appropriate stage of the sales process, including meetings with senior client leaders, pitch presentations, and contract closing.
  
• Translate clients’ business challenges into clear written briefs for the internal team, ensuring sufficient information for execution without requiring repeated clarification.
  
• Lead end-to-end pitching and tender processes in compliance with applicable procurement regulations, including proposal documentation, timelines, and cross-functional coordination.
  
• Build and develop the sales team from the ground up, including defining hiring criteria, training team members, conducting weekly pipeline reviews, and managing quarterly sales forecasts.
  
• Hand over newly acquired accounts to the Key Account team within 30 days after the first contract, together with a complete account map and relevant client information.
  
• Apply a value-based selling approach by protecting pricing through a strong business case rather than competing primarily on rate cards or discounts.
  

Requirements

• At least 8 years of B2B sales experience in consulting, creative services, communications, or marketing solutions, including a minimum of 3 years selling to banks or financial institutions in Vietnam.
  
• An active professional network at Head/Department Head level or above across at least five banks or financial institutions. Candidates should be able to specify the organizations and stakeholder levels during the interview process.
  
• Proven experience building a sales team from the ground up with at least five members, including establishing pipeline management and sales forecasting processes.
  
• Hands-on experience leading at least one formal tender or pitch involving the Procurement function of a bank or large corporation.
  
• Ability to independently develop a clear one-page client brief based on information gathered from a customer meeting.