Business Development Event Executive

You will source and attend B2B events, pitch Tide’s platform to business owners, guide prospects through on-site signup, and follow up on leads in the CRM. You will co-host internal and online events, build partnerships, maintain pipeline and ROI data, capture event recaps, and travel across the United Kingdom to support regional events.

Responsibilities

• Identify and secure attendance at high-potential external B2B events, expos, and networking sessions across the United Kingdom.
• Approach business owners at trade shows and exhibitions, pitch the platform and accounting tools, and close sales.
• Guide prospects through the on-site signup process in collaboration with KYC and FinCrime teams.
• Follow up on event-generated leads using CRM tools to improve conversion rates and paid plan adoption.
• Co-host internal events at Tide HQ, including Accountant Society sessions and partner events.
• Launch and host educational online events.
• Identify, negotiate, and manage growth partnerships with event organizers, business hubs, and SME networks.
• Collaborate with Marketing, Affiliates, and Product teams to align event content with campaigns, features, and Making Tax Digital updates.
• Represent Tide at regional events across the United Kingdom, including Manchester and Birmingham.
• Maintain accurate pipeline tracking in Pipedrive and update the Live Event Looker Dashboard.
• Capture event data and photography to create post-event recaps.
• Work flexible hours, including occasional evenings and weekends, to meet event schedules.

Requirements

• Proven face-to-face B2B or field sales experience.
• Background in event coordination, experiential marketing, or financial products.
• Experience with cold face-to-face outreach.
• Strong verbal and written communication skills.
• Ability to pitch, negotiate, and present to groups.
• Strong time management, organization, and self-motivation.
• Proficiency with CRM tools, Pipedrive, Looker, and Google Workspace.
• Willingness to travel regularly.
• Full United Kingdom driving licence preferred.

Benefits

• Uncapped commission and performance bonuses.
• Vitality Health Insurance with mental and physical wellbeing benefits.
• 25 days holiday with the ability to buy extra days.
• Access to a Cycle to Work scheme.
• Pension contributions.
• Flexible benefits.
• Monthly team socials.
• Volunteering time.
• Hybrid and flexible working options.