Business Development Executive

We are looking for a Business Development Executive with a strong focus on lead generation and prospecting. The candidate will be responsible for identifying potential clients, building a strong sales pipeline, initiating conversations, qualifying prospects, and generating new business opportunities.

The role will involve extensive use of Pipedrive CRM to manage prospect databases, track outreach, schedule follow-ups, monitor the sales pipeline, and maintain accurate records of all business development activities.

The ideal candidate should be proactive, target-driven, confident in communication, and comfortable with cold calling, LinkedIn outreach, email outreach, online research, networking, exhibitions, and industry events.

Key Responsibilities

• Research and identify potential B2B clients and decision-makers across relevant industries.
  
• Generate new leads through cold calling, LinkedIn, email outreach, online research, referrals, databases, exhibitions, trade shows, networking events, and other relevant channels.
  
• Build and continuously expand a database of prospective clients.
  
• Identify the right decision-makers, including business owners, founders, marketing heads, and other relevant stakeholders.
  
• Make outbound calls and initiate conversations with prospective clients.
  
• Conduct cold outreach through phone calls, emails, LinkedIn messages, and other channels.
  
• Attend industry exhibitions, trade shows, conferences, networking events, and business events to identify and connect with potential clients.
  
• Actively network with attendees, exhibitors, and decision-makers to generate new business leads.
  
• Collect and maintain relevant prospect information and ensure all leads generated through events are added to Pipedrive CRM.
  
• Follow up with leads and contacts generated through exhibitions and events to convert them into qualified opportunities.
  
• Understand the prospect's business, requirements, challenges, and potential need for digital marketing services.
  
• Qualify leads based on business requirement, budget, decision-making authority, and timeline.
  
• Maintain a consistent daily/weekly lead-generation and outreach target.
  
• Follow up with prospects at regular intervals to convert cold prospects into qualified leads.
  
• Re-engage with old, inactive, and previously contacted leads to generate new opportunities.
  
• Schedule meetings with qualified prospects for the sales/strategy team.
  
• Maintain complete and accurate lead information in Pipedrive CRM.
  
• Add new prospects, contacts, organizations, notes, activities, and follow-ups to Pipedrive.
  
• Ensure every lead is assigned the correct stage and has a clear next action.
  
• Track all calls, emails, LinkedIn interactions, event interactions, follow-ups, and responses in Pipedrive.
  
• Regularly monitor the pipeline and ensure there are no unattended or missed follow-ups.
  
• Maintain proper CRM hygiene and ensure data is updated on a daily basis.
  
• Prepare regular reports on leads generated, outreach completed, qualified leads, meetings scheduled, and pipeline generated.
  
• Work closely with the marketing and sales teams to identify new target segments and lead-generation opportunities.
  

Requirements

Pipedrive CRM Responsibilities

• Maintain a structured and updated prospect database in Pipedrive.
  
• Add and categorize new leads and prospects.
  
• Update lead status, deal stages, contact details, and communication history.
  
• Schedule and manage follow-up activities and reminders.
  
• Record call outcomes, email responses, event interactions, requirements, and prospect information.
  
• Track prospects from initial outreach → qualification → meeting → opportunity → conversion.
  
• Identify inactive leads and take proactive steps to revive them.
  
• Maintain accurate and up-to-date sales pipeline reports.
  
• Ensure all business development activities are properly recorded in Pipedrive.
  

Lead Generation & Exhibition Expectations

The candidate will be expected to:

• Consistently generate new prospects every day through both online and offline channels.
  
• Conduct a high volume of outbound calls and outreach activities.
  
• Build and maintain a qualified prospect database.
  
• Attend relevant exhibitions, trade shows, conferences, and networking events as required.
  
• Proactively approach potential clients and decision-makers at industry events.
  
• Build relationships with prospects and identify potential business requirements.
  
• Follow up with all relevant contacts collected through exhibitions and events.
  
• Identify new industries, companies, and market segments for business opportunities.
  
• Convert cold prospects and event contacts into qualified leads and scheduled meetings.
  
• Maintain a healthy and active sales pipeline.
  
• Achieve defined monthly lead-generation and meeting targets.
  

Requirements

• 1–3 years of experience in Business Development, Lead Generation, Inside Sales, Telesales, or B2B Sales.
  
• Experience with Pipedrive CRM is preferred.
  
• Strong experience in cold calling and outbound lead generation.
  
• Comfortable attending exhibitions, trade shows, conferences, and networking events.
  
• Excellent verbal and written communication skills.
  
• Confident in speaking with business owners and senior decision-makers.
  
• Strong research and prospecting skills.
  
• Ability to identify and qualify potential business opportunities.
  
• Persistent and comfortable with regular follow-ups and handling rejection.
  
• Highly organized and disciplined with CRM updates.
  
• Target-oriented with a strong focus on achieving lead and meeting-generation goals.
  
• Willingness to travel locally for exhibitions, meetings, and business development activities.
  
• Experience in digital marketing, advertising, SaaS, IT, or other B2B services will be an advantage.
  

Benefits

• Opportunity to work in a fast-paced digital marketing environment
  
• Exposure to B2B sales and lead generation across multiple industries
  
• Hands-on experience with Pipedrive CRM and sales pipeline management
  
• Opportunities to attend industry exhibitions and networking events
  
• Learning and growth opportunities
  
• Performance-driven and collaborative work culture