Business Development Executive

# Business Development Executive – Corporate Tie-Ups ## Company Overview The Sight Avenue is a leading specialist eye hospital in Delhi NCR, offering LASIK/SMILE/ICL, cataract, cornea & keratoconus, retina, glaucoma, squint, oculoplasty, and pediatric eye care. Recognized as a top-rated eye care provider in Gurgaon with AACI international accreditation, the hospital is expanding its corporate and institutional outreach to build sustained patient volumes through B2B partnerships. ## Job Summary The Business Development Executive – Corporate Tie-Ups will play a critical role in identifying and developing partnerships with corporations and institutions to enhance patient volumes and establish The Sight Avenue as a preferred eye care provider. The role involves driving corporate acquisitions, managing empanelment processes, executing eye screening events, and achieving defined targets for corporate partnerships. ## Responsibilities - **Corporate Acquisition & Partnership Development** - Identify and approach corporates, IT/ITES parks, manufacturing units, co-working spaces, and business hubs in Gurgaon/NCR for eye-care tie-ups. - Pitch customized offerings: employee eye check-up camps, LASIK/cataract awareness sessions, corporate wellness packages, and discounted treatment panels. - Build and convert a pipeline of HR/Admin/CXO-level contacts at target companies into signed Memorandums of Understanding (MoUs)/agreements. - **Empanelment & Institutional Relationships** - Drive empanelment with corporate insurers, Third Party Administrators (TPAs), and group health insurance providers. - Liaise with HR/Admin teams to get The Sight Avenue listed as a preferred eye-care partner in employee wellness programs. - Maintain relationships with existing corporate accounts for renewals and repeat engagement. - **Camp & Event Execution** - Plan and execute on-site eye screening camps at corporate premises in coordination with the clinical/operations team. - Ensure smooth logistics — doctor scheduling, equipment, promotional collateral, and lead capture during camps. - Track footfall-to-conversion ratio from each camp/activity. - **Lead Management & Conversion** - Generate qualified leads from corporate activities and hand off to the counseling/patient care team for conversion. - Follow up with corporate contacts and camp participants to drive appointment bookings and surgical conversions. - Maintain CRM/tracker of all corporate leads, conversion status, and revenue attributed to tie-ups. - **Reporting & Target Ownership** - Achieve monthly/quarterly targets for number of corporate tie-ups, camps conducted, footfalls generated, and revenue contribution. - Prepare weekly/monthly Management Information System (MIS) reports on pipeline, conversions, and ROI of corporate initiatives. - Share market intelligence on competitor corporate activity (other eye hospitals/diagnostic chains) in the region. ## Qualifications - **Experience**: 2–5 years in B2B/corporate sales or business development, preferably in healthcare, diagnostics, wellness, insurance, or hospital industry. - **Education**: Graduate in any discipline (MBA in Sales/Marketing preferred but not mandatory). - **Skills**: - Strong corporate networking and relationship-building ability. - Excellent communication and presentation skills. - Target-driven with a proven track record of B2B lead conversion. - Familiarity with the Gurgaon/NCR corporate landscape is a plus. - Basic proficiency in Excel/CRM tools for pipeline tracking. - **Other**: Willingness to travel locally for client meetings and on-site camps; own two-wheeler/vehicle preferred. ## Preferred Skills - Knowledge of the healthcare industry, specifically eye care services. - Ability to work collaboratively with cross-functional teams. ## Experience - 2–5 years of relevant experience in business development or corporate sales, specifically within the healthcare or related industries. ## Environment - Work will be based primarily in Gurgaon, with travel required for client meetings and on-site events at corporate locations. The position is likely to involve a mix of in-office and fieldwork. ## Salary - Salary range is not specified. ## Growth Opportunities - Opportunities for career advancement within the organization as it expands its corporate partnerships and initiatives. ## Benefits - Benefits are not specified.