Business Development Manager

Position Summary

The Business Development Manager drives LEO Events’ growth by identifying, researching, and developing new business opportunities. This role is for someone who enjoys the hunt: digging into companies and industries, finding the right people, connecting the dots, and turning intelligence into action.

Reporting to the Director, Business Development, this role manages prospecting activity from research and outreach through qualification while maintaining the systems, data, and reporting that keep the business development pipeline moving. The ideal candidate is curious, persistent, organized, and energized by creating new relationships and opportunities.

Key Responsibilities

Business Development & Prospecting

• Identify and research prospective clients, key decision-makers, industries, and markets aligned with LEO’s growth strategy.

• Build and prioritize target account lists using company intelligence, industry news, events, conferences, associations, and LEO’s existing network.

• Develop and execute personalized outreach strategies to generate introductions, meetings, and qualified opportunities.

• Build relationships with prospects and maintain consistent, thoughtful follow-up throughout the early stages of the business development process.

• Identify connections among prospects, clients, partners, and LEO team members that can create opportunities or open doors.

• Partner with the Director, Business Development to prioritize accounts, develop pursuit strategies, and determine appropriate next steps.

• Support conference and networking strategies, including prospect identification, meeting preparation, outreach, and post-event follow-up.

• Coordinate prospect meetings and ensure participating leaders have the appropriate background, research, materials, and next steps.

Pipeline, CRM & Performance

• Maintain accurate and timely prospect, contact, activity, and opportunity information in the CRM.

• Manage opportunity stages and pipeline data to ensure an accurate view of business development activity and progress.

• Track prospecting activity and key performance indicators, including outreach, response rates, meetings generated, qualified opportunities, and pipeline progression.

• Build and maintain dashboards and prepare regular pipeline and activity reporting.

• Monitor CRM data quality and reinforce consistent CRM practices across business development activities.

• Track conference and business development ROI and use results to identify trends, gaps, and opportunities for improvement.

• Maintain business development resources, including capabilities presentations and sales collateral, in partnership with Marketing.