Business Development Manager

We are looking for a proactive, strategic, and results-driven Business Development Manager to join our growing digital marketing team. In this role, you will own outbound lead generation, build a healthy sales pipeline, generate qualified meetings, and serve as a key point of communication for prospects and assigned clients. You will work closely with marketing, sales, and leadership to identify high-value opportunities, improve conversion rates, strengthen client relationships, and contribute directly to revenue growth.

Responsibilities:

• Own outbound lead generation campaigns across LinkedIn, email, and cold calling.
• Generate 50+ qualified meetings per month through consistent prospecting and follow-up.
• Build and nurture relationships with decision-makers across target industries.
• Execute 250-500 outbound prospecting activities per day using automation tools and personalised outreach.
• Respond promptly to inbound enquiries to maximise meeting conversion.
• Plan, execute, and optimise multi-channel lead generation campaigns.
• Continuously test messaging, outreach strategies, and campaign performance to improve conversion rates.
• Maintain an accurate and up-to-date CRM with timely follow-ups and opportunity tracking.
• Work closely with the sales and marketing teams to improve lead quality and conversion.
• Research target industries, companies, and Ideal Customer Profiles (ICPs).
• Identify new channels, partnerships, and opportunities for business growth.
• Communicate confidently with US-based prospects through calls, emails, virtual meetings, and LinkedIn.
• Act as a primary point of contact for assigned clients by providing timely updates, responding to queries, coordinating meetings, and ensuring a professional client experience.
• Build long-term client relationships by understanding business goals, identifying growth opportunities, and proactively supporting account expansion and upsell opportunities.
• Track outreach activities, meetings, pipeline, client interactions, and conversion metrics, and present weekly performance reports.

Strategic Responsibilities:

• Take ownership of your pipeline and contribute directly to business growth.
• Improve lead-to-meeting conversion through continuous optimisation.
• Create reusable outreach playbooks and messaging frameworks.
• Prioritise activities that generate measurable pipeline and revenue.
• Collaborate with marketing to refine ICPs, positioning, and value propositions based on client and prospect feedback.

Requirements:

• 4-8 years of experience in business development, inside sales, pre-sales, lead generation, account management, or B2B sales.
• Experience selling digital marketing, SaaS, IT services, AI, technology, or consulting solutions is preferred.
• Excellent written and verbal English communication skills with experience interacting with US-based prospects and clients.
• Proven success in outbound prospecting, appointment setting, lead nurturing, and client relationship management.
• Experience using HubSpot, Salesforce, Zoho CRM, or similar CRM platforms.
• Familiarity with LinkedIn Sales Navigator, Apollo, email outreach tools, and sales automation platforms.
• Strong analytical mindset with the ability to improve campaign performance.
• Self-motivated, adaptable, customer-focused, and comfortable working during US business hours.

What Success Looks Like:

• Consistently achieving 50+ qualified meetings per month.
• 10-20% lead-to-meeting conversion rate.
• 70%+ meeting attendance rate.
• Healthy and predictable sales pipeline.
• High client responsiveness and positive client experience.
• Accurate CRM hygiene and timely reporting.
• Strong collaboration with sales, marketing, and clients.