Business Development Manager – Mid-Market Sales

About RedCloud

RedCloud is building the intelligence infrastructure of global trade through its AI-powered platform, RedAI, which generates and aggregates proprietary trading and market data across the FMCG ecosystem.

The company delivers actionable market intelligence that enables brands and distributors to drive growth, optimise margins, and improve execution across complex route-to-market environments.

Role Overview

The Business Development Manager – Mid-Market is responsible for building and converting a strong pipeline of mid-sized FMCG brands and distributors, supporting RedCloud’s medium-term growth strategy.

This is a quota-carrying, pipeline-focused role centred on new business acquisition, with a strong emphasis on prospecting, qualification, and early-stage deal progression across high-potential accounts.

You will work closely with Enterprise Sales and cross-functional teams to expand RedCloud’s footprint and develop a scalable mid-market revenue engine.

Key Responsibilities

1. Pipeline Development & Prospecting

· Identify, target, and engage mid-sized FMCG brands and distributors

· Build and maintain a high-quality pipeline of qualified opportunities

· Conduct outreach across multiple channels (field, referrals, partnerships)

· Qualify leads based on commercial viability and strategic fit

2. Early-Stage Sales Execution

· Lead discovery conversations to understand customer needs and pain points

· Position RedCloud’s platform in relation to key business challenges

· Progress opportunities through early and mid-stage sales cycles

· Support deal conversion in partnership with Enterprise Sales (where applicable)

3. Market Expansion

· Map and prioritise mid-market segments across Nigeria

· Develop insights into emerging FMCG brands and distribution networks

· Identify whitespace opportunities to expand market coverage

4. Cross-Functional Collaboration

· Work closely with Enterprise Sales to ensure alignment across segments

· Partner with marketing and operations to drive pipeline generation initiatives

· Provide market feedback to inform product and go-to-market strategy

Key Success Measures

· Growth and quality of mid-market pipeline

· Conversion rates from qualified lead to opportunity

· Contribution to new revenue generation (direct or supported)

· Coverage of target FMCG segments and accounts

Skills & Experience

Essential

· 3–7+ years in business development, sales, or commercial roles

· Proven ability to build pipeline and generate new business opportunities

· Strong communication and stakeholder engagement skills

· Experience in FMCG, retail, or distribution environments

Desirable

· Experience in SaaS, data platforms, or technology-enabled solutions

· Exposure to emerging markets or high-growth environments

Key Competencies

Strong hunter mindset and proactive approach

Commercial curiosity and market awareness

Resilience and persistence in early-stage sales

Ability to quickly build rapport and credibility

Why This Role Matters

Builds the foundation for RedCloud’s mid-market growth engine

Expands market coverage beyond enterprise accounts

Creates a sustainable pipeline for long-term revenue growth