Business Development Manager
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This is a remote position.
We are looking for a Demand Business Development Manager / Agency Partnerships Manager. The role will focus on identifying and onboarding new demand partners, building strong relationships with agencies and advertisers, and driving campaign spend and long-term commercial growth.
This is an opportunity to take ownership of the full partnership lifecycle and directly contribute to the growth of Company's programmatic advertising business.
Your Duties:
- Identify, prospect, pitch, and onboard new direct demand partners, including major agency holding groups, independent agencies, and direct advertisers.
- Build and manage a strong pipeline through outbound outreach, existing industry relationships, referrals, networking, and industry events.
- Own the full sales cycle from prospecting and needs discovery through proposal, commercial negotiation, campaign launch, and spend scaling.
- Understand partners' campaign objectives, budgets, target audiences, geographies, formats, and performance expectations.
- Translate advertiser and agency requirements into relevant programmatic solutions and commercial proposals.
- Present Bridgent's inventory, audience capabilities, and programmatic solutions in a way that directly addresses partner needs.
- Negotiate commercial terms, pricing, payment conditions, and partnership agreements while maintaining healthy platform economics.
- Work closely with Account Management, Supply, Product, and Tech teams to successfully launch campaigns and ensure access to relevant inventory.
- Monitor partner performance and identify opportunities to increase budgets, launch additional campaigns, expand formats or geographies, and grow long-term spend.
- Build and maintain strong relationships with agencies and advertisers, positioning Bridgent as a trusted long-term programmatic partner.
- Maintain accurate pipeline and partnership information within CRM and prospecting tools.
- Track acquisition, spend, revenue, and other commercial performance metrics.
- Stay informed about developments in programmatic advertising, digital media buying, and privacy regulations.
- Support continuous improvement of Bridgent's agency and advertiser acquisition processes.
Requirements
- 5+ years of experience in Business Development, Programmatic Sales, Agency Partnerships, Advertiser Acquisition, or a similar commercial role within AdTech.
- Strong understanding of digital and programmatic media buying.
- Proven experience independently sourcing, pitching, negotiating, and closing new agency or direct advertiser partnerships.
- Existing network across media agencies, DSPs, brands, and relevant advertising decision-makers.
- Strong understanding of advertising budgets, media planning cycles, campaign objectives, and performance metrics such as CPM, CPC, CPA, ROAS, reach, and viewability.
- Experience with programmatic buying models and formats, including display, video, mobile, CTV, open auction, PMP, and programmatic guaranteed.
- Ability to translate advertiser objectives and campaign briefs into relevant programmatic solutions and commercial proposals.
- Experience launching or scaling agency and advertiser partnerships across Tier 1 markets.
- Strong presentation, negotiation, and relationship-management skills.
- Confidence communicating with senior agency and brand stakeholders.
- Familiarity with digital advertising privacy requirements, including GDPR, CCPA, COPPA, and relevant regional regulations.
- Experience using CRM and prospecting tools such as HubSpot, Apollo, and LinkedIn Sales Navigator.
- Analytical, self-driven, and commercially focused approach.
- Ability to independently manage a sales pipeline and deliver against acquisition, spend, and revenue targets.