Business Development Representative
Essential Duties & Responsibilities
- Identify prospective healthcare clients.
- Research medical practices and healthcare organizations.
- Conduct outbound telephone calls.
- Conduct professional email outreach.
- Follow up with inbound leads.
- Contact prospective clients generated through marketing campaigns.
- Qualify potential opportunities.
- Identify key decision-makers within healthcare organizations.
- Schedule qualified sales appointments.
- Maintain consistent follow-up with prospects.
- Develop relationships with potential referral sources.
- Maintain accurate CRM records.
- Track all prospect communications and activities.
- Move qualified prospects through the sales pipeline.
- Re-engage inactive or previously contacted prospects.
- Participate in networking and business-development activities.
- Meet established activity and sales-development goals.
Target Clients
The BDR may prospect organizations such as:
- Physician practices
- Primary care practices
- Behavioral health practices
- Specialty medical practices
- Multi-provider medical groups
- Nurse practitioner practices
- Home health organizations
- Therapy practices
- Clinics
- Independent healthcare providers
- Other healthcare organizations requiring RCM services
Services the BDR Will Represent
The BDR should develop a working understanding of AdvantixxRCM services, including:
- Medical billing
- Claims management
- Accounts receivable management
- Insurance follow-up
- Denial management
- Appeals
- Payment posting
- Credentialing
- Provider enrollment
- Eligibility verification
- Prior authorization
- Coding support
- Revenue cycle consulting
The BDR is not expected to provide coding, billing, legal, or compliance advice to prospective clients.
Lead Qualification
The BDR should gather information necessary to determine whether a prospect is a good fit for AdvantixxRCM, including:
- Practice specialty
- Number of providers
- Approximate patient/claim volume
- Current billing arrangement
- EHR/Practice Management system
- Major payers
- Current RCM challenges
- A/R concerns
- Denial concerns
- Credentialing needs
- Services requested
- Decision-maker information
- Expected implementation timeframe
CRM & Pipeline Management
- Enter leads into the company's CRM.
- Maintain accurate contact information.
- Document calls, emails, meetings, and follow-ups.
- Maintain appropriate opportunity stages.
- Schedule follow-up activities.
- Track lead sources.
- Maintain an organized sales pipeline.
- Provide management with pipeline updates.
- Avoid allowing qualified opportunities to become inactive because of missed follow-up.
Performance Expectations
Performance may be measured based on:
- Qualified leads generated
- Outbound activity
- Decision-makers contacted
- Appointments scheduled
- Appointment attendance rate
- Qualified opportunities created
- Lead response time
- Follow-up completion
- CRM accuracy
- Pipeline development
- Conversion of prospects into sales opportunities
Performance should emphasize qualified opportunities, not simply high call volume.
Required Qualifications
- Previous experience in sales, business development, healthcare, medical billing, or customer service preferred.
- Strong verbal communication skills.
- Professional telephone presence.
- Strong written communication.
- Comfortable conducting outbound prospecting.
- Strong organizational skills.
- Ability to manage consistent follow-up.
- Ability to communicate professionally with healthcare executives and providers.
- Comfortable working with CRM systems.
- Self-motivated and goal-oriented.
- Ability to work independently while meeting established performance expectations.
Preferred Qualifications
- Healthcare sales experience.
- Medical billing or RCM industry experience.
- Experience selling B2B professional services.
- Experience prospecting physician practices.
- Knowledge of healthcare revenue cycle management.
- Familiarity with Medicare, Medicaid, and commercial insurance terminology.
- CRM experience.
- Bachelor's degree in Business, Marketing, Healthcare Administration, or related field preferred.
- Bilingual English/Spanish is a plus.
What We're Looking For
We are looking for someone who is persistent without being aggressive and understands professional B2B relationship development.
The ideal candidate should be comfortable hearing "not interested," maintaining professionalism, appropriately following up, and continuing to develop new opportunities.
We want someone who can open doors and create conversations with healthcare decision-makers.
Sales Authority
The Business Development Representative may discuss AdvantixxRCM's approved services and marketing materials.
However, unless specifically authorized, the BDR may not independently modify pricing, negotiate contractual terms, promise reimbursement results, guarantee collections, offer unauthorized discounts, or execute agreements on behalf of AdvantixxRCM.
Final proposals, pricing exceptions, and contracts must be approved by authorized management.
Why Join AdvantixxRCM?
AdvantixxRCM is building a growing healthcare revenue cycle organization with opportunities for employees to advance as the company expands.
Successful Business Development Representatives may have opportunities to progress into positions such as Account Executive, Senior Business Development Representative, Business Development Manager, or Sales Manager.