Business Development Representative

About Us

Full Potential Solutions (FPS) is a performance-based analytically driven omnichannel solutions organization with operations in Kansas City, MO, Chennai, India, Bogota, Colombia, and Manila, Philippines that puts culture and employees first. We are a rapidly growing global company, employing the best people, processes and proprietary technology to deliver groundbreaking solutions for our clients and fulfilling careers for our employees.

We invest in our people and put culture first because we believe that happy, fulfilled teams deliver breakthrough results. FPS offers a competitive suite of benefits for our employees, including a lucrative compensation program, medical, dental and vision benefits, and the opportunity for high potential career growth with a fast-growing company.

Our Core Values:

• Integrity - Do what’s right for everyone: clients, shareholders, partners & colleagues, TEAM is more important than self, and create an atmosphere of mutual respect

• Excellence - Deliver exceptional client results, Reward and recognize performance, and Relentless pursuit of improvement

• Accountability - Act like an owner, take pride in our work, Measure results (your own and our clients), Be passionate

• Grace - Respect and appreciate differences, Care for one another, Humility, Make work personal

Our Mission: To create conditions within which people can thrive!

The Business Development Representative plays a critical role in building pipelines and expanding client’s footprint across agencies and brand advertisers.

You will be responsible for outbound prospecting, qualifying opportunities, and booking high-quality discovery meetings for our sales team. This role supports expansion into new verticals, new markets, and select international opportunities over time

Core Responsibilities

• Prospect into advertising agencies (independent and holding companies) and brand-direct advertisers

• Engage media buyers, digital media leads, and marketing decision-makers via email, phone, LinkedIn, and sales tools

• Book qualified discovery meetings for Account Executives selling emotion-measured and optimized media campaigns

• Use tools such as LinkedIn Sales Navigator, Winmo, Apollo, RocketReach, SalesLoft, and Salesforce

• Research accounts and buyers to personalize outreach and improve conversion

• Maintain accurate activity, pipeline, and account records in Salesforce

• Collaborate closely with sales leadership to refine messaging, targeting, and outbound strategy

• Contribute to the evolution of client's SDR and lead-generation playbook

Qualifications

Soft Skills

• Strong written and verbal communication skills, with the ability to tailor messaging to different audiences.

  • Sales Acumen: You can sell confidently and close quickly without coming off “salesy.”

  • Customer-Centric: You have a knack for listening deeply, asking the right questions, and providing tailored solutions.

  • Tech-Comfortable: You’re experienced with CRMs (e.g., Salesforce, HubSpot, Outreach), VoIP phone systems, and Shopify (or willing to learn).

  • Process-Oriented: You follow procedures with accuracy while maintaining a sense of urgency.

  • Objection Handling: You possess strong live objection-handling skills, showing resilience when facing pushback, and the ability to confidently navigate tough conversations to turn rejections into pipeline opportunities.

  • Strong navigation and research skills: Able to conduct research on prospective clients’ businesses to support sales conversations

• Proven experience in CRM Systems, preferably (e.g., Salesforce, HubSpot, Outreach).

• Comfort with high-volume outreach while maintaining message quality and personalization.

• Ability to learn and consistently apply a structured qualification framework

• Must be committed to working onsite as required.

Technical Skills & ISP Requirements

• Superior web navigation and computer skills

• Proficient with Microsoft applications, understanding technology and different software programs - outbound dialer, salesforce, HubSpot or similar CRM software and outreach a plus, scheduling on calendar day to day, zoom/google meetings/teams.

Experience, Education, Age

• Minimum of 2 years sales experience in a call center environment, with an experience in an outbound B2B environment is required.

• Cold calling, calling sequences, and live objection handling experience is required.

• Prospecting, lead qualification, and meeting booking experience is required

• Familiarity with Salesforce or sales engagement tools is a plus.

• Advertising knowledge is a big plus.

• At least 2 years in College, any course or Senior High School graduate or its equivalent.

• Must be of legal age to work in the Philippines; minimum of 18 years old.