Business Development Representative

The Business Development Representative (BDR) plays a vital role in fueling our growth engine within Marketing. This position focuses on daily lead generation, administrative excellence, and seamless coordination with internal teams. Your mission: convert prospects into Sales Qualified Leads (SQLs) through strategic outreach, nurturing, and leveraging marketing programs. Full support and training will be provided, offering growth paths in Marketing, Sales, and Business Development.

Your Responsibilities

Lead Generation & Outreach

• Design and implement targeted InMail and email sequences.
• Prospect and prioritize leads with strong follow-up and data accuracy.
• Book meetings through persuasive outreach and discovery.
• Research prospects to tailor communications effectively.
• Develop engaging messaging to boost campaign responses and generate SQLs.

Campaign & Pipeline Optimization

• Track and analyze campaign metrics; refine tactics for better results.
• Utilize lead-gen tools, social media, and databases to build pipeline.
• Maintain talk tracks and scripts to drive consistent outreach.
• Schedule demos and meetings for Sales teams at scale.

Activity & Performance Goals

• Meet or exceed weekly targets for calls, lead qualification, and appointment setting.
• Collaborate on demand Gen campaigns—webinars, content, email, etc.
• Accurately record prospect activity in CRM and provide actionable insights.
• Stay informed about industry trends to sharpen outreach strategies.

Cross-Functional Collaboration

• Support presales activities and align with strategy formulation.
• Coordinate with Sales, Marketing, and Ops teams to refine approach.
• Generate reports and scorecards to track pursuit progress.

Adaptability & Professionalism

• Thrive in dynamic, high-activity settings; handle rejection gracefully.
• Continuously seek feedback and development.
• Work collaboratively to achieve shared goals.