Outside Sales Representative

RSL’S story:
Refrigerative Supply Limited is a family business owned by Alison Hamilton and Linda Gibbs. The business was founded by Peter Gibbs' and Alison Hamilton's parents, Jack and Elizabeth Gibbs. In 1949 they acquired the four-year-old Vancouver branch of an American-based company. From this modest beginning, the Company now has a Head Office in Burnaby, Twenty -Three Branches, and Four Distribution Centers spread across Western Canada. We are committed to remaining a family business and are proud to have the third generation working in the business. The company's mantra is to ‘inspire excellence and trust’ by providing creative solutions and unrivaled experiences, in-store and online, that make RSL the choice for customers, suppliers, and employees at every location. For more information, please visit:

RSL Mission
Our purpose is to provide the highest quality HVAC and Refrigeration experience in Canada.

RSL Vision
To be the environment that inspires excellence and trust within our community.

RSL Values
Gracious, Collaborative, Courageous, Innovative, Community Focused, and Exceptional Experience.

Great Place to Work
At RSL, we pride ourselves on fostering a dynamic and inclusive workplace culture. Our commitment to excellence and employee satisfaction has been recognized with the prestigious “Great Place to Work” certification for six consecutive years. This accolade reflects our dedication to creating an environment where every team member feels valued, supported, and empowered to achieve their best.

The Opportunity

Scope of the Position

The Outside Sales Representative is responsible for growing sales and market share within an assigned territory by managing existing customer accounts and developing new business opportunities. Working closely with Branch Managers, Regional Managers and Channel Sales Specialists, this role builds strong customer relationships, promotes RSL's products and programs, and delivers profitable territory growth through proactive account management and field sales activities.

Duties and Responsibilities:

• Expected to manage 20-40 accounts + 10 prospects as approved by the branch manager / regional manager.
• Maximize RSL’s wallet share with existing customers.
• 75% of the time is face-to-face with customers.
• Account Planning and budgeting for customer accounts.
• Identify key individuals on the account. Establish customer contacts to provide ongoing support.
• Identify opportunities and collaborate with Channel Sales Specialists to grow mix with customer accounts (Sell the whole catalogue).
• Develop new customer accounts by cold-calling various locations within the designated areas.
• Onboard new customer accounts.
• Perform market analysis to ascertain current opportunities and to identify customer needs and uses.
• Understand and implement marketing programs for the full range of products carried by Refrigerative Supply (e.g. RSL Rewards, customer programs and trips, etc.)
• Attend sales/product meetings and study and learn about new products.
• Keep customers updated on new products and programs.
• Visit customers on-site to assist in troubleshooting, address concerns, and follow up on the progress of the job.
• Participate in Industry activities to grow RSL’s brand (associations, etc.)
• Identify key engineers, architects, developers and coordinate with Channel Sales Specialists.
• Ensure all customers are registered on the e-commerce platform. Train customers on how to use it.
• Perform other duties as assigned or as required.

Competencies and Qualifications

• Proven experience in outside sales, business development, or territory management, preferably within HVAC, refrigeration, wholesale distribution, or a related industry.
• Strong relationship-building and account management skills with a focus on customer retention and growth.
• Demonstrated ability to prospect, develop new business, and increase market share.
• Excellent communication, presentation, and interpersonal skills.
• Strong organizational, time management, and territory planning abilities.
• Customer-focused with a consultative sales approach and problem-solving mindset.
• Working knowledge of HVAC/R products and applications is considered an asset.
• Proficiency with CRM systems, Microsoft Office, and digital sales tools.
• Self-motivated, results-driven, and able to work independently.
• Valid driver's license with the ability to travel regularly within the assigned territory.
• Post-secondary education in Business, Sales, Marketing, or a related field is considered an asset; equivalent experience will be considered.

About us:

It's not all about work. That's why we support and recognize our team members with a range of benefits:

• RSL is an entrepreneurial company - we don't micromanage.
• Embark on a continuous development journey. You have access to $3,500 annually to invest in your professional growth.
• Annual Bonus Program
• Vacation entitlement starting at three (3) weeks annually, with incremental increases based on years of service, up to a maximum of six (6) weeks.
• 3 personal obligation days.
• Wellness Account.
• Stay healthy with our rich benefits package.
• Protect your future with our Registered Retirement Savings Plan.
• Access a 24/7 Employee Assistance Program.

Refrigerative Supply Limited is an equal opportunity employer. We prohibit discrimination based on age, colour, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial, and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace. We would like to thank all applicants for their interest; however, only those selected will be contacted.