Business Finance/Financial Controller - D2C - CA

Key Responsibilities:

- Own and drive weekly & monthly MIS dashboards covering revenue, marketing spends, CAC, ROAS, contribution margins, and overall profitability.

- Track and analyze unit economics (CAC, LTV, AOV, retention/repeat rates) and identify levers for improvement.

- Monitor channel-wise performance (D2C website, marketplaces, quick commerce, offline retail).

- Partner closely with marketing teams to evaluate campaign performance, ROI, and spend efficiency.

- Lead budgeting, forecasting, and cash flow planning in a high-growth environment.

- Perform variance analysis (Actual vs Plan) and present actionable insights to founders and leadership.

- Support investor reporting, board decks, and strategic decision-making.

- Build, automate, and improve reporting frameworks using Excel / Google Sheets / BI tools.

- Identify cost optimization opportunities across supply chain, logistics, and operations.

- Drive a data-first culture, ensuring business decisions are backed by financial insights.

- Work closely with operations/SCM teams on inventory planning, working capital optimization, and stock health analysis.