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Business Manager

Open 28d

Role purpose:

  • Primary owner of liquidation and collections in Division
  • Focus on the required demand generation activity with farmers for the growth of revenue from the sales region.
  • Lead team of Territory Managers
  • Plan, execute and supervise demand generation activities to dive liquidation
  • Target achievement (value, volume), timely collections
  • Handle channel inventory
  • Phasing, FIFO, Forecasting
  • Build and develop relationships with key channel partners
  • Identify the right target segments and focus on the grower value propositions which are supported by the required marketing promotional activities.
  • Empower and mentor team members
  • Managed cross-functional stakeholder relationships
  • For seamless operations and support LTO

Accountabilities:

  • Business accountabilities at the sales region Level.
  • Build and Execute the Sales plan and modus operandi to deliver the sales target for the responsible geography.
  • Execute a plan for the growth of the responsible geography, increase market share, and lead growth.
  • Ensure that the right people are available to deliver the business aspiration. Have a fully motivated, engaged, and energized workforce.
  • Support the Division Managers in improving business contribution and profitable growth through a mechanism of better forecasting and reduced day sales outstanding.
  • Deliver a strong channel engagement and campaign plan along with executing the Go-To-Market Strategy for effective business success.
  • Ensure demand generation through FTPs, Farm Days, etc.
  • Manage relationships with cross-functional teams for support – finance, supply, HR, marketing, etc.
  • Any other responsibilities as assigned by a senior manager from time to time including Country/Division projects.

Knowledge, experience & capabilities

  • Agro-industry experience
  • Agriculture Graduate / Post Graduate
  • Grower behavior and agro-business trends in the region
  • Channel structures and behavior
  • Sales and Marketing principles
  • Local language

Critical experience:

  • Track record in front line sales ~ 5-7 years
  • Shown leadership skills and line management experience
  • Consistent track record in being a good great teammate and team leadership skills
  • Strong ability to understand customer needs, structure, and business drivers

Critical technical, professional, and personal capabilities:

  • Sales communications and interpersonal relationship
  • Basic Sales and Marketing discipline
  • Leads distribution channels effectively, understand channel structure and dynamics
  • Understands customer needs, market dynamics, and driven environment
  • People management and Mentor skills
  • Energetic personality and team orientation
  • Result orientation

Critical leadership capabilities:

  • Sets results-oriented strategic goals
  • Communicates with impact
  • Leads change and hold ambiguity
  • Builds a culture of innovation
  • Focuses on customers
  • Manages for performance
  • Develops people, organization, and self
  • Collaborates across boundaries

Critical success factors & key challenges:

  • Revenue and market share growth
  • Profitability
  • Accounts Receivable
  • On-time collections record
  • Inventory levels at C & F
  • Identification of target segments and delivery of focused grower value propositions
  • Liquidation targets
  • Distribution coverage targets
  • Sales team management and capability development
  • Academic Qualification: Graduate / Postgraduate in Agriculture

People are at the heart of what we do:

  • Once a year Full body check
  • Competitive insurance scheme
  • Employee assistance program – to take care of your and your loved ones mental health
  • Paid Vacation of 30days, 12 Paid Holidays, Maternity and Paternity Leave, compassionate leaves
  • Education assistance – for your career growth
  • People first culture translated into ‘Most Preferred place to work 2022-23 by Times group’