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Business Product Manager - User App Growth, ShopeePay

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Summary

Product Manager at Monee (ShopeePay) in Jakarta owning user growth for the ShopeePay app — designing and A/B testing features that drive installs, monthly active users, and monthly transacting users. Requires 3-5 years of PM experience, strong funnel/cohort analytics, and hands-on Figma prototyping.

About Monee

Monee is a leading digital payments and financial services provider in Southeast Asia, with a growing presence in Latin America. Its mission is to better the lives of individuals and businesses in the region with financial services through technology.

Monee delivers a comprehensive range of digital financial products and services, including mobile wallets, payment processing, credit, banking, and insurtech. By leveraging technology and strategic partnerships, Monee aims to drive greater digital financial inclusion, convenience, and accessibility for individuals and small businesses across Southeast Asia and Latin America.

Monee is part of Sea Limited, a global technology company.

  • Install Growth: Design and manage features/mechanics that drive ShopeePay app installs.
  • MAU Growth: Own initiatives that convert installed users into monthly active users — onboarding flows, re-engagement triggers, habit-forming features, and retention mechanics.
  • MTU Growth: Develop features that convert active users into monthly transacting users — reducing friction in the first transaction, incentive structures, and use-case expansion to drive repeat transaction behavior.
  • Feature Exploration: Continuously identify and test new growth levers — new feature concepts, engagement mechanics — through structured experimentation (A/B testing, pilot rollouts).
  • Feature Refinement: Analyze performance of existing growth features, diagnose underperformance, and iterate on mechanics, UX, and incentive design to improve conversion at each funnel stage.
  • Stakeholder Management: Present growth roadmap, experiment results, and strategic recommendations to leadership (e.g., Director, senior product stakeholders).
  • 3-5 years of Product Management experience, ideally in consumer apps, fintech, e-commerce, or growth-focused product roles.
  • Proven track record of driving measurable growth in install, activation, or engagement metrics.
  • Strong analytical skills — interpreting funnel/cohort data to make product decisions.
  • Experience designing and running A/B tests and translating results into product iterations.
  • Familiarity with growth loops, funnel optimization, and behavioral/incentive design.
  • Proficient in Figma — able to independently design, prototype, and iterate on UX/UI flows and mockups to communicate feature concepts to design/engineering without waiting on a designer for every iteration.
  • Excellent stakeholder management and communication skills; able to work cross-functionally across engineering, design, data, and business teams.
  • Bonus: experience in digital payments/wallets, e-commerce cross-sell mechanics, or Southeast Asian markets.

Skills

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