Campaign Manager
As a remote-first organization headquartered in St. Petersburg, Florida, Kobie values meaningful in-person connection and collaboration that strengthens our teams, supports our clients, and enhances our culture. While travel requirements vary by role, periodic travel may be required to support business objectives, team collaboration, customer engagements, training, and company events. Candidates should be able and willing to travel as needed to fulfill the responsibilities of the role.
About the team and what we’ll build together
The Marketing Operations team is Kobie’s campaign execution engine — delivering outbound loyalty communications for some of the world’s most recognized brands. Organized into three pillars (Campaign Management, Development, and Quality Assurance), the team builds and deploys high-volume, personalized email campaigns that reach millions of loyalty members. As a Campaign Manager, you’ll work closely with internal and external partners to deliver loyalty marketing campaigns and email marketing for enterprise clients. You’ll ensure the performance, productivity, and efficiency of campaign creation and delivery — and help your clients’ members get the most out of their loyalty experience.
How you will make an impact
As a Campaign Manager, you own the end-to-end lifecycle of your assigned campaigns — from intake through post-launch. You’re the day-to-day owner accountable for accurate, on-time delivery and clear client communication.
- Gather and document client campaign requirements, questioning and challenging as appropriate to ensure exact requirements are understood before build begins
- Validate campaign briefs for completeness — confirming audience, content, offer, and timeline requirements are fully defined before work is handed to Development
- Initiate and lead kick-off meetings with internal teams and external partners, documenting agreed-upon outputs and action items
- Own the marketing calendar for assigned clients — tracking milestones, flagging risks, and ensuring plans stay current throughout the campaign lifecycle
- Serve as the primary point of contact for client communications related to campaign status, delivery, and escalations
- Responsible for day-to-day operational processes including campaign set-up, trafficking, troubleshooting, QA coordination, and campaign optimization
- Manage, create, and coordinate campaign deployment including subscriber data, audience segmentation, email scheduling, and sending on behalf of Kobie’s loyalty clients
- Submit and track campaigns in Workfront/Jira; maintain documentation standards across all assigned work
- Support A/B and multivariate (MVT) test planning by ensuring test structures are defined, documented, and executable
- Identify process inefficiencies and ways to improve operational workflow
- Develop robust campaign and process documentation, including client-specific work instructions
- Escalate risks, blockers, and quality concerns proactively to avoid missed SLAs
- At the end of the first year, success means: campaigns execute accurately and on schedule, the marketing calendar is maintained without prompting, and client communication is proactive and reliable
What you need to be successful
Required
- Bachelor’s degree required
- 2+ years of experience in a campaign management, account management, or project management role
- Knowledge of email marketing best practices, specifically Salesforce Marketing Cloud (formerly ExactTarget) required
- Experience with a new client implementation
- Strong knowledge of Microsoft Office
- Ability to organize and prioritize multiple projects and client deadlines with minimal oversight
- Strong written, verbal communication, and problem-solving skills with an impeccable eye for detail
- Ability to work directly in a client-facing role
- Agency experience or corporate in-house agency experience
Preferred
- Experience in SendGrid, Mailchimp, Alterian, Salesforce, Braze, Iterable, or other ESPs
- Six Sigma, Lean, or other process framework
- Experience working in workflow management tools such as Workfront or Jira
- Knowledge of email template development and journey orchestration fundamentals preferred
- Knowledge of SQL fundamentals or other database technologies preferred
As published by lever
Resume/CV, Full name, Email, Phone, Current location, Current company, LinkedIn URL, Twitter URL, GitHub URL, Portfolio URL, Other website
- Will you require Kobie to sponsor an employment-based immigration case now or at any time in the future in order to work in the United States (for example, an H-1B visa or other work authorization sponsorship)? choose one · optional
- Are you willing to submit a drug screen and background check?* choose one · optional
- What is your current location (State)? choose one · optional
- How did you learn about this specific role at Kobie? (Select the most accurate answer) choose one · optional
- If you were referred by a Kobie employee, please list their name. Leave blank if not referred. written answer · optional
- How many years of experience do you have? choose one · optional
- To confirm you carefully read instructions, please select the SECOND option below choose one
- We include this question to ensure each application is completed by a person. Please select "I confirm I am completing this application myself" choose one
- Which best describes Kobie as a company? choose one
- As a remote-first company, Kobie believes flexibility and meaningful in-person connection can go hand in hand. While travel requirements vary by role, employees may periodically travel for team collaboration, customer meetings, training, and company events, including visits to our headquarters in St. Petersburg, Florida. Are you able and willing to travel as needed to support these activities? choose one
- Kobie operates in the following states. Are you currently located in one of these states? Colorado, Connecticut, District of Columbia, Florida, Georgia, Illinois, Indiana, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nevada, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Vermont, Virginia, Wisconsin choose one
- What is your annual salary expectation for a new opportunity? choose one · optional
- Are you flexible if the budget is slightly outside of your desired range? choose one · optional
- Which of the following best describes your experience with email marketing platforms? choose one
- Which of the following most accurately describes your campaign management background? choose one
- A client submits a campaign brief, but the audience segmentation criteria and offer details are missing. What is the most appropriate next step? choose one
- Which of the following best reflects your experience with A/B or multivariate (MVT) email testing? choose one
- Which of the following best describes what you find most rewarding about campaign management work? choose one