Campaign Marketing Specialist
Information Security Responsibilities
- Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
- Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
- Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
- Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information
Responsibilities
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Support marketing initiatives with the planning, execution, and tracking of programs such as email campaigns, events, social media, and content marketing for key enterprise service offerings
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Generate leads and opportunities through high-quality marketing events such as conferences, webinars, and in-market events
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Perform post-event outreach, follow-ups, and recaps
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Develop content and perform outreach to drive event attendance, in collaboration with internal stakeholders and external partners
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Highlight joint offerings and success stories by coordinating press releases, case studies, sales materials, award applications, and other marketing collateral
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Maintain content calendars and collaborate with product SMEs on blogs and white papers
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Continuously test, learn, and optimize programs with the latest AI tools, and update workflows to improve performance and ROI
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Establish a regular reporting cadence with stakeholders to communicate campaign results, measure performance against goals, and align on next steps
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Identify industry trends and review analyst reports to share insights with the broader team
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Cultivate ongoing knowledge of digital transformation and technology trends
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Coordinate with external partner stakeholders and representatives as needed to support joint marketing activities
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Become well-versed in Bounteous solution offerings, services, and capabilities
Preferred Qualifications
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2–5 years in digital transformation consulting or a digital agency, ideally in a fast-paced environment managing many stakeholders at once
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Experience driving leads and planning marketing activities
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Exceptional written and verbal communication skills
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Great project management skills
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Strong interpersonal skills and ability to build relationships internally and with partner/sales contacts
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Highly organized with strong attention to detail
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Excellent computer skills, including Excel and PowerPoint
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Experience withAnthropic'sClaude and OpenAI's ChatGPT, among other AI tools
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Knowledge of email marketing and web analytics is preferred
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Marketing, business, or communications degree preferred