Category Manager - Furniture

Sales and Commercial Performance

• Formulate and implement strategies & procedures for better commercial performance
• Study online competition for Furniture on a daily / weekly / monthly basis
• Take corrective actions for our pricing, recommend items based on past learning and ongoing competition activities
• Plan promotion/event for E-commerce sales
• Forecast products & quantities for the sale and ensuring the inventory/stock availability
• Work closely to ensure that the range is representative rightly on E-Com/Website.
• Work closely with Buyers for E-commerce exclusive product and range (not for store)
• Analyse the MIS/Reports and highlight the key trends and way forward
• Suggest improvements based on benchmark practices

Content & Online Promotion

• Ensure 95% listing of all livestock on the e-commerce portal at any given time
• Circulate weekly count of active items listed Vs active stocks in portfolio department wise (every Week)
• Ensure timely testing of links and implementation on the e-commerce portal
• Recommend ecommerce store promotions in consultation with the Buyers, Retail Ops & Marketing
• Ensure all required communications for the promotions is developed, designed within the timeline
• Recommend events specific to Brand, Product category and Season
• Forecast along with the Buyers & Retail Operations to the increase in footfall sales during the promotions

Competition Mapping

• Conduct periodic market research to study the customer profile/preferences & buying patterns
• Conduct market research to study the effectiveness of the media campaign & with respect to the money spent, in coordination with digital marketing team
• Ensure being proactive on tracking various competition websites and take corrective actions
• Weekly reports on category (Top Seller, Ageing analysis, Ecom Exclusive Sharing, Etc.)
• Operation Reports (NPS, CC Complaints, Product Feedback)
• Review the sales budgets and make recommendations to the management as deemed necessary

MIS

• Weekly reports on category (Top Seller, Ageing analysis, Ecom Exclusive Sharing, Etc.)
• Operation Reports (NPS, CC Complaints, Product Feedback)

Budgeting & Planning

• Review the sales budgets and make recommendations to the management as deemed necessary