Category Planning & Activation Manager
Description
Bajaj Electricals Limited
Job Role: Category Planning and Activation Manager
Reporting To: National Trade Marketing Manager
Type of Role: Individual Contributor
Location: Corporate Office, Mumbai.
BU/ Division: Channel Marketing & Sales Strategy
Job Purpose: Category Planning and Activation Manager is responsible for developing and implementing category strategies to drive business growth.
Key Responsibilities:
Category Strategy: Develop and execute a comprehensive category strategy aligned with business objectives.
Market Analysis: Conduct market research, consumer insights, and competitive analysis to drive growth and innovation.
Collaboration: Work with cross-functional teams (Sales, R&D, creative, and media agencies) to increase brand awareness and market share.
New Product Development: Identify and develop new product opportunities with R&D.
Channel-Specific Plans: Create growth and communication plans for specific channels.
Asset Development: Develop point-of-sale materials, visibility, and merchandise.
Market and Competitor Analysis: Analyze market and competitor trends to identify business opportunities.
Consumer and Shopper Insights: Understand consumer and shopper behavior to identify trends.
Category forecast & planning: Actively engage with sales team & supply chain in forecast planning of active, slow moving, phased out lines for the category.
Educational Qualifications: Masters degree
Work Experience:
- 5 - 10 years of experience in category management, marketing, or sales.
- FMCG or FMCD marketing experience, with brand deployment and new product development expertise.
Internal / External Interface:
- CP Channel Marketing
- Supply Chain Management
- Advertising and Brand Management
- Product Management
- Sales Development
Behavioral Competencies:
- Think Beyond
- Put Customers First
- Collaborate to Win
- Develop Talent
- Be the Best
- Be Agile
Disclaimer: Bajaj Electricals Limited (BEL) offers a great work environment, professional development, challenging careers, and competitive compensation. BEL is an Equal Opportunity Employer.