Category Lead - Shopper Marketing - FMCG - IIM/XLRI/SPJIMR/FMS/MDI

Looking for a Category Lead and Shopper Marketing for an FMCG, based in Mumbai.

Post Grad in Marketing from IIM's / XL/SPJIMR/FMS/MDI etc. with 10-12 years mix of Shopper & Category Mktg / eComm / MT & GT with at least 1 year of Brand Mktg. experience in an FMCG is mandatory.

RESPONSIBILITIES:

- Devise, Own and Lead Trade strategy for the categories in India

- Understand the category and make BTL investment decisions

- Own the BTL budget for the brands and influence brand P&L outcomes.

- Leverage the GTM to maximize the brand potential across channels.

SKILL SETS :

- Strong planning and project management skills along with sound commercial acumen.

- Ability to - Get hands Dirty when needed- and execute

- Great stakeholder management - good interpersonal communication skills

- Cross functional understanding of the work processes between Sales, Marketing, Customer Service, Finance, HR

Entrepreneurial and "hands-on" .