Channel Marketing Analyst, Trade
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Location: Onsite, 4 days per week – Kohler, WIOpportunityThe Market Analyst is responsible for conducting comprehensive and detailed marketing analysis and persuasively making recommendations based on results. This involves developing and compiling layers of in-depth information and statistics, maintaining on-going files necessary for management to develop forecasts, recommendations on marketing strategies and programs, new products, and strategic plans.Other competencies associated with primary function and scope are as follows: Possess in-depth competitor and market share understandingDisplay initiative to remove obstaclesDemonstrate high-level presentation/communication skillsWork across functional areas to see the “big picture”Set strong examples through work product, attitude, technical skills, and project management tools/philosophies usedFunction as a leader in all facets of analyst positionUnderstand trade channels (Plumber/Installer, Remodeler, Custom Builder) and own communication to the customer Primary Responsibilities Coordinate contractor rebate claims process; interface w/ 3rd party data analysis firms to organize, format, and transmit customer rebate claim dataPlumber/Remodeler historical rebate & performance analysis; collaborate with 3rd party data analysis firms to format & organize customer data to create historical benchmarksProduct ordering & tracking for Professional Channel Tradeshows (CEDIA/PCBC/PHCC, and others on case-by case basis)Collaborate w/ Category Strategy on creation of sell sheets & marketing collateral (samples/side-by side selling aids) for Trade-related product launchesWork with Trade Channel Managers to coordinate on all Trade-related deliverables and channel tactics with Category StrategyCoordinate with Trade Channel Managers on conversions/project wins that will impact demand/production planning & forecastingCoordinate product placement for Plumbers/Installers, Custom Builder, and Remodeler selection centers via FOC budgetsCollaborate w/Trade Channel Managers on creation of customer specifications (via Spec Deck, etc.) to support Sales & MarketingMaintain & update SharePoint, including customer pricing files (first purchaser pricing, brand-specific market pricing grids, etc.) Ownership of historical sales performance, trends, and Marketing analysis related to Direct-to-Trade program (Kohler Professional), to inform future marketing, pricing, or membership enhancement opportunitiesAssist in the content creation & presentation development to support Trade communications—both internal and customer-facing


The actual base salary offered to a candidate may be higher than the approved range. This will vary depending on a variety of factors including the candidate’s experience, their education, and the work location. In addition, this position is eligible for a performance bonus and a special project incentive.
We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing and help you be your best. It’s a workplace that works—for you, your family, and your lifestyle. You are eligible for our total rewards package on Day 1 of your employment, including medical, dental, vision, disability and life insurance; mental health and care resources; pension and 401k plan with company match; paid time off and volunteer time off; paid maternity and paternity leave; tuition assistance; and associate discounts on a variety of Kohler products and services.
It is the policy of Kohler Co. to provide equal employment opportunity to all individuals regardless of their race, creed, color, religion, sex, age, national origin, disabilities, veteran status, marital status, sexual orientation, gender identity or expression, military status or any other characteristic protected by federal, state or local laws. We are strongly committed to this policy and believe in the concept and spirit of the law. Kohler Co. is committed to assuring that: All recruiting, hiring, training, promotion, compensation, and other employment related programs and processes are provided fairly to all persons on an equal opportunity basis without regard to any characteristic protected by law; Employment decisions are based on merit and the principles of equal opportunity; Its applicants and associates with disabilities have equal access to its employment processes, including those implemented through information and communication technologies. When requested and possible, Kohler Co. will provide reasonable accommodation to ensure qualified applicants and associates with disabilities receive equal employment opportunity in the operation of employment policies and processes. In addition, Kohler Co. complies with the Pregnant Workers Fairness Act (PWFA). It will provide reasonable accommodations to qualified applicants and associates to accommodate known limitations related to pregnancy, childbirth, or related medical conditions; It will provide reasonable accommodations for religious beliefs or practices where appropriate and in accordance with applicable law; an Associates and applicants will not be subjected to retaliation, harassment, intimidation, threats, coercion, or discrimination because they have exercised any right protected by law. Kohler Co. believes in and practices equal opportunity. The Assistant General Counsel, Employment & Compliance, serves as the Equal Opportunity Coordinator for Kohler Co., and has overall responsibility for assuring compliance with this Policy. All associates are expected to support and uphold this policy. Kohler Co. maintains Affirmative Action Plans as required by and in accordance with applicable law. Any questions regarding the Plans should be directed to the Assistant General Counsel, Employment & Compliance.