Chief Marketing Officer (CMO)
ABOUT CLASPO
Claspo is a pop-up builder that helps e-commerce and growth teams turn existing site traffic into more opt-ins, sales, and revenue.
We are a Ukrainian MarTech SaaS operating globally since 2022. Our users get better results thanks to a library of 1,000+ CRO-ready templates, gamified widgets (spin wheels, scratch cards, gift boxes), smart targeting, and native Shopify integrations — including dynamic, single-use promo codes.
Our priority market is Shopify DTC brands with 50K—1M monthly visitors. We compete in a crowded pop-up/CRO space (OptiMonk, Wisepops, Privy, and others) and win on gamification depth, design quality, and conversion outcomes.
Learn more: claspo.io
WHY THIS ROLE MATTERS NOW
This is a pivotal moment to join Claspo. We have product-market fit, an established marketing team, and a clear growth target: scaling MRR to $70K.
You will own the full marketing strategy and execution — not as a distant strategist, but as a hands-on leader who builds systems, holds the team accountable, and drives measurable revenue growth.
You’ll inherit active acquisition channels, an established marketing team, and a product with paying customers worldwide. The challenge is not to start from zero, but to build a scalable growth system.
WHAT YOU WILL OWN
Revenue growth
Define and deliver the path to $70K MRR
Own contribution to pipeline, trials, activations, and paid conversions
Model, forecast, and optimize the full marketing funnel — from awareness to revenue
Continuously reduce CAC while improving conversion across the funnel
Channel strategy and execution
You will lead and optimize our current growth channels:
Brand — Reddit, LinkedIn, Shopify/Klaviyo communities. Build visibility, trust, and brand-led demand.
Partnerships — Agencies, affiliates, media partners. Scalable co-marketing and referral revenue.
Marketplaces — Shopify App Store and other distribution platforms.
SEO — Organic acquisition, content, and LLM/AI visibility.
PPC — Paid search and performance campaigns with clear ROI.
You will scale what works, stop what doesn’t, and test new channels when the data supports it.
Brand among Shopify merchants
Make Claspo a recognized, trusted brand in the Shopify ecosystem
Build presence where merchants actually ask for recommendations — Reddit threads, community forums, partner channels, and review sites
Turn brand visibility into measurable engagement: signups, trials, and marketplace installs
Team leadership and operations
Lead the marketing team to hit both growth and operational targets
Set clear KPIs, run weekly/monthly/quarterly reporting for the executive team
Build processes so the team executes consistently — not heroically
Hire, develop, and retain high-performing marketers as we scale
Manage marketing budget with full transparency and accountability
Cross-functional growth
Work closely with the Founder, Product team, Sales, and Customer Success to influence both go-to-market strategy and product direction
Optimize website, landing pages, and conversion paths (CR, messaging, UX)
Align marketing with the product roadmap and contribute to product growth initiatives
WHAT WE’RE LOOKING FOR
Must have:
5+ years in marketing, including 3+ years in a leadership role (Head of Marketing, VP Marketing, or CMO)
Proven track record of scaling ARR/MRR in B2B SaaS — ideally MarTech, ecommerce tools, or CRO products
Hands-on experience with our core channels: SEO, PPC, partnerships, community/brand marketing, and app marketplaces
Exceptional data and analytics skills — funnel modeling, attribution, dashboards, and ROI reporting
Experience building and leading teams that deliver on measurable targets
Excellent English (C1+) — you will write, present, and communicate with a global audience daily
Comfort in a fast-paced, ambiguous scale-up environment — pragmatic, direct, low bureaucracy
Strong experience using AI tools to improve productivity, experimentation, analytics, content, and marketing operations
Strong plus:
Experience growing a brand through Reddit, LinkedIn, and community-led marketing
Strong Shopify ecosystem knowledge — how merchants discover, evaluate, and buy apps
Background in pop-up/CRO, email marketing, or ecommerce retention tools
Experience with agency and affiliate partnership programs
Shopify App Store optimization and marketplace growth
SQL, Looker/Data Studio, or similar analytics tooling
Understanding of LLM/AI search visibility and modern SEO beyond traditional rankings
WHAT SUCCESS LOOKS LIKE IN 12 MONTHS
MRR trajectory clearly on path to $70K
Marketing team consistently hits quarterly KPIs
Claspo is mentioned and recommended in the target Shopify/ecommerce communities
Channel mix is optimized — each channel has a clear ROI and owner
The executive team has transparent, reliable marketing reporting
Strong brand recognition among Shopify DTC merchants in our ICP (50K—1M monthly traffic)
WHAT WE OFFER
Direct impact on a global SaaS product with real users and international customers
Report to the Founder & CEO — short decision lines, real ownership
A marketing team already in place (Content team, SEO, PPC, template team, design, lifecycle) — your job is to lead, focus, and scale
Freedom to build the strategy and stack the team you need
Flexible schedule (40 hours/week), fully remote
18 paid vacation days (don’t expire)
Paid sick leave
50% compensation for professional training and English courses
A team that values initiative, speed, and results over process theater
If you’re excited about building a category-recognized brand, scaling a global SaaS product, and turning marketing into a predictable growth engine, we’d love to hear from you.