Chief Product Officer
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Description
The Chief Product Officer is responsible for developing and executing the Company's vision and strategy as it relates to its products and services. The Chief Product Officer will drive revenue via existing product adoption and roadmap development for all new product features and capabilities. In addition, the Chief Product Officer will leverage the Company's Product Platform and Data Assets to deliver customer insight and build products that ultimately create organizational value and return on investment.
Essential Job Functions: *
- Oversee a centralized product organization across all business units, including Product Management, Business Analysis, Engineering, QA, and UI/UX design.
- Drive the Product Development Lifecycle Management efforts while partnering with the Sales and Marketing teams to drive go-to-market strategy.
- Lead the go-to-market strategy for established and new industry-leading DaaS, SaaS and mobile products, and be responsible for representing the voice of the customer, and voice of the seller
- Lead and grow a high-performing team that will conceptualize and create industry-leading and innovative marketing product/software solutions.
- Streamline product development processes and decisions to drive Company's product suite vision, strategy and roadmap, across platform, analytics and applications, as well as lead solid business cases to inform strategic investment decisions.
- Translate the core strategic vision into a prioritized product roadmap, maintaining best practices and processes related to product planning, product management and overall product lifecycle management.
- Develop a technology/product roadmap that is capable of great scale, identifying potential areas of risk while meeting business and technology/product needs.
- Actively engage with customers and proactively evangelize Company's group's offerings to customers, potential customers and partners.
- Increase portfolio value and expand market share by developing compelling customer messaging.
- Understand the critical drives of market/customer segmentation and differentiate offers based on growth and yield priorities.
- Identify potential areas of risk while meeting business and technology needs and implementing industry best practices.
- Manage the entire product development lifecycle (PDL) and software development lifecycle (SDLC) from concept to strategic planning to tactical activities.
- Work with engineering teams to articulate technical requirements in order to take roadmap initiatives through the development lifecycle from prototype to generally available to end of life.
- Optimize product portfolio, determine core products, product migration and consolidation priorities, and cross-product initiatives including product integration.
- Manage, maintain, transform, and grow existing suite of products.
- Develop packaging and pricing that is aligned with market needs and achievement of revenue and EBITDA goals.
- Assess market competition by comparing the company's product to competitors' products. Conduct gap analyses and plans to eliminate deficiencies, highlight strengths and drive innovation.
- Partner with the executive management, sales and marketing to understand business drivers, market requirements and competitive issues and design products accordingly.
- Ensure organizational alignment on readiness for new releases in the sales/delivery channels.
- Leadership of an agile and iterative development process including design and UX test hypothesis and QA.
- Develop a staffing plan and performance management/motivation to hire and retain industry-leading talent.
