City Lead - BTL Marketing - Quick Commerce

Role Overview:

Own offline demand generation for Bengaluru, planning and executing below-the-line campaigns and building local customer bases.

Key Responsibilities:

- Drive offline growth and customer acquisition.

- Manage budgets and activation plans effectively.

- Build and train high-performing field teams.

- Track CAC and ROI using data-driven insights.

Must-Haves:

- 4 - 8 years in BTL, Offline Marketing, or Field Growth within quick-commerce, hyperlocal, foodtech, fintech, or D2C.

- Proven experience in offline customer acquisition through activations, RWAs, apartments, and local partnerships.

- Hands-on ownership of field teams, vendors/agencies, activations, permissions, and execution.

- Experience managing BTL budgets with strong understanding of CAC, ROI, and attribution.

- Strong Bengaluru market knowledge, comfortable with an 80% field-based role, plus experience in healthcare/pharmacy, pharma marketing norms, or launching new cities/stores.

Extra Information:

- Experience in quick-commerce, foodtech, or D2C brands.

- Strong field ownership and execution skills.

- Good communication and community engagement.