Commercial Growth & Analytics Activation Sr Manager

Overview CAREERS TO SMILE ABOUT At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day. At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you. Responsibilities THE OPPORTUNITY Lead the commercial operation of MiNegocio Mexico by defining and executing the channel's commercial strategy, assortment priorities, promotional agenda and customer engagement activities to maximize growth, profitability and customer lifetime value. The role is accountable for translating business objectives, customer insights and advanced analytics into actionable commercial plans that drive measurable commercial impact. Working closely with the Commercial Analytics & Transformation team, the position ensures that segmentation outputs, customer insights and growth opportunities are effectively converted into assortment strategies, loyalty programs, promotional initiatives and commercial priorities that accelerate digital sales growth. The role serves as the primary bridge between commercial strategy and execution, ensuring all commercial activities within MiNegocio are coordinated, prioritized and optimized to deliver business case commitments and sustainable growth. YOUR IMPACT As Commercial Operations Lead Sr Manager your scope would consist of: Own the commercial performance and growth strategy of MiNegocio Mexico, ensuring achievement of Gross Sales, Net Revenue and value realization commitments established in the approved business case. Lead the development and governance of the annual and periodic commercial calendar, coordinating assortment, pricing, promotional and loyalty activities across the digital channel. Drive the execution of customer growth strategies by leveraging segmentation outputs, behavioral insights and performance analytics to maximize commercial performance across customer groups. Lead and develop the Planning & Assortment Manager and the Trade Marketing & Loyalty Manager, ensuring alignment against common channel objectives and financial targets. Oversee digital assortment, portfolio prioritization and promotional effectiveness to maximize customer lifetime value, basket size, cross-category penetration and revenue growth. Partner with Commercial Analytics & Transformation teams to evaluate performance, identify optimization opportunities and continuously refine commercial strategies based on customer behavior and business results. Coordinate with Revenue Management, Marketing, Category Management, Sales and Field organizations to ensure alignment between digital and broader commercial priorities. Establish and monitor commercial KPIs, ensuring execution effectiveness and achievement of channel performance objectives. Ensure successful commercialization and adoption of new digital capabilities by integrating them into commercial processes, customer journeys and activation plans. Drive continuous improvement of the MiNegocio commercial model by identifying opportunities to improve growth, effectiveness and customer engagement performance. Qualifications WHO ARE WE LOOKING FOR? Education Bachelor's Degree required. Preferred: Business Administration, Engineering, Economics, Marketing, Commercial Experience Management related disciplines. Experience: 7+ years of progressive experience across Commercial Operations, Category Management, Trade Marketing, Revenue Management, Sales Strategy or related commercial functions. Strong understanding of B2B or digital commerce environments. Experience translating analytics into commercial actions. Experience leading multifunctional initiatives. Proven record managing commercial plans and growth programs. Experience influencing senior stakeholders across multiple functions. Experience managing commercial performance and growth KPIs. Tech/Functional Knowledge: Commercial Planning. Assortment Strategy. Promotional Strategy. Loyalty Programs. Sales Strategy. Customer Segmentation. Portfolio Management. Business Performance Management. Commercial Analytics Interpretation. Competencies: Strategic Commercial Thinking. Customer Centricity. Analytical Problem Solving. Influence Without Authority. Stakeholder Management. Prioritization. Business Acumen. Results Orientation. Innovation Mindset. Cross-functional Leadership. Decision Quality. Agility Under Ambiguity. If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements. What can you expect from us: • Opportunities to learn and develop every day through a wide range of programs. • Internal digital platforms that promote self-learning. • Development programs according to Leadership skills. • Specialized training according to the role. • Learning experiences with internal and external providers. • We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others. • Financial wellness programs that will help you reach your goals in all stages of life. • A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle. • And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others. We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.