Communications & Marketing Officer

Organizational Unit:

The University of South Florida is a top-ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg and USF Health. In 2025, U.S. News & World Report recognized USF with its highest overall ranking in university history, as a top 50 public university for the seventh consecutive year and as one of the top 15 best values among all public universities in the nation. U.S. News also ranks the USF Health Morsani College of Medicine in the highest tier, placing it as one of the top 16 medical schools in the nation and inside the top 10 among public universities. USF is a member of the Association of American Universities (AAU), a group that includes only the top 3% of universities in the U.S. With an all-time high of $750 million in research funding in 2025 and as a top 20 public university for producing U.S. patents, USF uses innovation to transform lives and shape a better future. The university generates an annual economic impact of nearly $10 billion for the state of Florida. USF’s Division I athletics teams compete in the American Conference. Learn more at .

Position Summary:

The communications and marketing officer will elevate the Florida Center for Nursing (FCN) brand through comprehensive communication and marketing strategies that advance FCN priorities. Reporting to the associate director of communications and marketing at FCN, this role is responsible for managing the processes related to marketing project management, social media, website strategy and maintenance, and multimedia production. The communications and marketing officer will ensure consistent, engaging messaging across all platforms in alignment with FCN brand standards. This person will develop a deep understanding of FCN priorities and be able to advance those priorities through impactful marketing and communications to both internal and external stakeholders.

FCN, headquartered at the University of South Florida College of Nursing, is a state workforce center. FCN was established to research and address issues of supply and demand for nursing, including issues of recruitment, retention, and utilization of workforce resources.

Social Media Management:

• Plans, develops, and manages content across all social media platforms (e.g., Facebook, Instagram, LinkedIn, X).
• Maintains a social media content calendar and produces monthly analytics reports.
• Develops and implements social media advertising campaigns and monitors community engagement.

Multimedia Production:

• Produces and edits photo and video content, including short-form and long-form video pieces, using tools such as Photoshop, Premiere Pro or Adobe Rush.
• Produces and edits audio content and podcasts, including recording, editing, mixing, and distribution across podcast platforms.
• Designs graphics, animations, and other visual/creative assets using tools such as Adobe InDesign, Adobe Express, and Canva.

Website Management:

• Collaborates with the MarCom team on website content, web design, and updates using content management systems such as WordPress and Sitecore.
• Provides support to internal teams requiring website changes or updates.

Project Management:

• Works with the MarCom team to facilitate the intake process for marketing requests from the Florida Center for Nursing. Maintains the Monday.com board and all processes associated with strategy, deliverables, timelines, etc. to support the needs of the FCN. Actively liaises needs between the MarCom and FCN teams.
• Coordinates across stakeholders (faculty, staff, students, vendors) and tracks deliverables from concept through completion.
• Manages multiple concurrent projects spanning social media, multimedia, and web platforms.

Communications & Marketing Strategy:

• Working under the direction of the associate director, develops comprehensive marketing and communication strategies and plans for various FCN initiatives, programs, reports, etc.
• Contributes to overall communications strategy and ensures consistency of messaging and brand voice.
• Supports the associate director with media requests, media pitching, press release distribution, and other public relations efforts, as needed.

Miscellaneous:

• May travel for events/programs within Florida to support FCN initiatives.
• Performs other administrative and support duties as required in support of the mission and communication strategy of the center.

Minimum Qualifications

This position requires a Bachelor’s degree in communication, marketing, public relations, technical writing, digital media, or related field, with two years of experience in related positions; or a Master’s degree in the fields listed above. Appropriate college coursework or vocational/technical training may substitute at an equivalent rate for the required experience.

Degree Equivalency Clause: Four years of direct experience for a bachelor’s degree.
• Senate Bill 1310- The Florida Senate (https://www.flsenate.gov/Session/Bill/2023/1310) is conditional upon meeting all employment eligibility requirements in the U.S.
• SB 1310: Substitution of Work Experience for Postsecondary Education Requirements
• A public employer may include a postsecondary degree as a baseline requirement only as an alternative to the number of years of direct experience required, not to exceed:
• (a) Two years of direct experience for an associate degree;
• (b) Four years of direct experience for a bachelor’s degree;
• (c) Six years of direct experience for a master’s degree;
• (d) Seven years of direct experience for a professional degree; or
• (e) Nine years of direct experience for a doctoral degree
• Related work experience may not substitute for any required licensure, certification, or registration required for the position of employment as established by the public employer and indicated in the advertised description of the position of employment.
• Minimum Qualifications that require a high school diploma are exempt from SB 1310.

Preferred Qualifications

• Experience in marketing, communications, or social media in a higher education setting.
• Experience with content management systems such as WordPress and Sitecore.
• Experience managing social media platforms and social media marketing tools such as Facebook, LinkedIn, and Hootsuite.
• Experience producing and editing video content using software such as Adobe Premiere Pro.
• Experience producing and editing audio/podcast content using tools such as Adobe Audition.
• Experience with graphic design tools such as Adobe InDesign, Adobe Express, and/or Canva.
• Experience coordinating or managing multi-channel communications projects, including timelines and cross-team collaboration.