Communications Specialist
SUMMARY:
Under the direction of the Chief Advancement Officer (CAO), the Communications Specialist supports the development and execution of internal and external communications for Gracelight Community Health. This role is responsible for creating content, managing digital platforms, and executing marketing and communications initiatives that increase awareness of Gracelight’s services and strengthen engagement with patients, staff, and the broader community.
The Communications Specialist plays a key role in telling Gracelight’s story, maintaining brand consistency, and supporting fundraising and community engagement efforts through thoughtful, high-quality communications.
ESSENTIAL JOB DUTIES AND RESPONSIBILITIES:
- Create and post digital content across social media platforms to engage audiences, promote programs, and increase awareness of Gracelight’s mission.
- Draft, edit, and format communications materials including newsletters, event flyers, donor updates, and web content in alignment with brand guidelines.
- Maintain an organization-wide communications calendar to ensure timely and coordinated distribution of content.
- Prepare press releases, media alerts, and story pitches as directed; maintain media contact lists.
- Coordinate and promote fundraising events, donor stewardship activities, and community outreach campaigns.
- Collect stories, photos, and videos from programs and events to support marketing, fundraising, and donor communications.
- Update and maintain website content; coordinate with vendors or consultants on larger updates as directed by leadership.
- Monitor social media and website analytics, providing regular reports to track engagement and inform improvements.
- Draft internal communications including staff announcements, intranet content, and visual materials to support employee engagement.
- Ensure consistency in branding, tone, and messaging across all communications materials.
- Perform other duties as assigned.