Community, Creator & Social Lead
Summary
Leads Deriv’s trader communities, creator partnerships, and social channels using AI systems to automate routine tasks while making strategic decisions on content and platform investments.
You’ll lead and scale Deriv’s trader communities, creator network, and social channels, using AI systems to do the heavy lifting while your judgment decides what ships.
You run three connected things: Deriv’s trader communities, its creator partnerships, and its social channels. They feed each other: creators supply content, the community shows what’s missing, and social distributes it, so one person runs all three. AI systems handle the routine work; you make the decisions.
The strategy is platform-agnostic. You'll decide where Deriv should invest as trader behaviour evolves. Tomorrow's list of platforms is yours to propose, adapting to different markets, languages, and communities without fragmenting the brand.
This isn't vanity social media management or manual community moderation. It's directing AI-powered growth operations to earn global trader attention and build lasting trust.
Why This Matters
Deriv serves millions of traders worldwide across multiple languages and markets. As online channels become increasingly saturated with synthetic content, building genuine, high-trust spaces for traders is a major competitive advantage.
By blending custom AI automation with sharp human taste, your work directly determines how traders perceive our brand, learn to trade, and stay engaged with us over the long term.
Your mission is to grow an active trader community around Deriv organically, powered by a network of credible educator-creators, and make Deriv's social presence something traders follow because it's useful, not because it's ours.
Why Deriv
- Direct AI workflows like a producer. You won't be bogged down by routine community tasks or manual creator outreach. We already have working AI systems handling scouting, outreach, content drafting, and coverage monitoring—you direct the systems and make the calls on what gets published.
- True end-to-end functional ownership. As an individual contributor with function ownership, you run creator partnerships, platform budgets, and channel strategies without navigating unnecessary bureaucracy. You decide when to scale a platform and when to walk away.
- Collaborate side-by-side with AI engineers. You won't wait in line for corporate dashboards. You'll sit in our Malaysia office with the engineering team to rapidly prototype, test, and productionize custom listening, moderation, and growth workflows.
What You’ll Do
- Audit and rebuild trader spaces, designing high-retention formats, community rituals, and member roles across Telegram, Discord, WhatsApp, and forums where traders gather.
- Build the creator network. Our AI systems find and screen creators; you decide who we partner with, build those relationships, and keep the screening rules current. Partnerships include content collaborations, webinars, community sessions, ambassador relationships, and a route into our partner programme.
- Own Deriv’s voice across Instagram, TikTok, and YouTube. Content is produced through our AI systems; you decide what ships, when, and in what voice. You’re judged on share of voice, not follower counts.
- Test new platforms where traders are moving, review the results honestly, and shut down channels that no longer deliver.
- Build AI-assisted listening that picks up what traders ask, complain about, and want, and route it: content gaps to the Content team, trader stories to our story library, product issues to the people who can fix them. AI screens the community at volume; you make the final moderation calls.
- Track whether any of it works—did people join, come back, post, or follow a creator to us—prototyping your own tracking with AI rather than waiting for dashboards.
- Partner with cross-functional teams, collaborating with Compliance on clear creator boundaries, Content on gap filling, and Partner/Regional teams to convert community trust into growth.
Who You Are
- Typically 5+ years in community, social, or creator growth, but evidence of judgment, systems thinking, and AI workflow ownership counts for more than years alone.
- A proven track record of building active spaces that people return to, backed by measurable outcomes.
- A sharp judge of creator credibility. You can instantly spot a promoter dressed up as an educator and know how to curate authentic, high-value content.
- Fluent in AI tools. You use AI daily, have automated parts of your own work, and know how to direct AI systems to scale community operations. Experience building AI workflows with defined review criteria and measurable outputs is a strong advantage.
- Impeccable editorial judgment. Exceptional British English skills with the taste to review AI drafts and ensure only top-tier content ships.
- Data-disciplined and pragmatic. You set honest baselines, track real 30/90-day retention over vanity metrics, and readily kill tactics that stop delivering.
- Systems thinker. You understand how community, creators, and social distribution feed into a unified, self-sustaining growth flywheel.
The Honest Reality
This is an office-based, individual contributor role in Malaysia that requires dense, daily collaboration with engineers and marketing teams—not managing direct reports. You will scale your impact through AI workflows and engineering partnerships rather than headcount. You'll be expected to make firm judgment calls on platforms, vendors, and creators, including shutting down channels that underperform.
The work requires a rare mix of high editorial taste, technical AI curiosity, and relentless execution discipline. In return, you'll get full functional ownership and the seat to build a next-generation community engine at the cutting edge of AI and fintech.