Consumer Growth Marketing Principal

You will design the programs, campaigns, and outreach strategies that connect riders to transportation services across the United States and beyond. You will oversee a variety of strategic marketing tactics, from paid social and out-of-home to lifecycle communications, and have the opportunity to shape initiatives from initial ideation to execution and measurement, meaningfully improving transportation outcomes for partners and local communities.

Responsibilities

• Build end-to-end lifecycle programs based on quantitative and qualitative market research, tailoring strategies to specific customer segments and key use cases
• Launch and optimize multi-channel marketing initiatives, collaborating across internal and partner teams to monitor performance and refine engagement strategies
• Drive rider growth through experimentation, consistently identifying and testing new initiatives to supplement existing acquisition and retention playbooks
• Conduct rigorous funnel analysis to pinpoint opportunities for improvement across the rider journey, from signup conversion to long-term loyalty
• Scale community-specific programs by identifying winning local tactics and developing replicable processes and playbooks needed to deploy them in similar markets
• Manage data reporting and dashboards, tracking key metrics to communicate clear strategies and actionable insights to internal and external stakeholders

Requirements

• Minimum of 6+ years of experience with a strong interest in growth marketing and a demonstrated ability to turn data into actionable insights
• Customer-centric storyteller with exceptional written and interpersonal communication skills, particularly in explaining complex ideas to diverse audiences
• Resourceful, a problem solver who is motivated by high levels of ownership and the opportunity to have a measurable impact
• Proactive, a critical thinker with a no-task-too-small attitude while navigating a fast-paced environment
• Analytical and data-oriented, excited to develop quantitative skills and turn data into insights

Benefits

• Free medical plans
• 401K matching
• Catered lunch on Wednesdays