What Principal Marketing Jobs Ask For
Across 268 open Principal Marketing postings that list skills, the ones mentioned most often are ai, go-to-market, cloud.
Updated November 3, 2026
297 open Principal Marketing postings. The percentages below are measured over the 268 of them that list skills at all.
| Skill | Mentioned in |
|---|---|
| ai | 62% |
| go-to-market | 45% |
| cloud | 33% |
| analytics | 29% |
| automation | 23% |
| demand-generation | 21% |
| saas | 21% |
| sales-enablement | 20% |
| agentic-ai | 20% |
| salesforce | 18% |
| crm | 12% |
| sql | 12% |
| python | 11% |
| api | 11% |
| marketing-automation | 10% |
| networking | 9% |
| machine-learning | 8% |
| cybersecurity | 8% |
| llm | 8% |
| hubspot | 7% |
| aws | 7% |
| google-analytics | 7% |
| tableau | 7% |
| agile | 6% |
| data-science | 6% |
| observability | 6% |
| devops | 6% |
| stakeholder-management | 6% |
| accessibility | 6% |
| generative-ai | 6% |
| looker | 6% |
| paid-social | 6% |
| powerbi | 6% |
| data-modeling | 5% |
| sales-engineering | 5% |
| data-quality | 5% |
| fintech | 5% |
| marketo | 5% |
| oracle | 5% |
| seo | 5% |
"Mentioned in" counts postings that name the skill anywhere — including as a nice-to-have — so treat it as the ceiling, not the bar.
Browse 297 open Principal Marketing jobs →
Across all Marketing levels
Most Marketing postings never state a level. This wider list covers them too.
- analytics 24,764
- ai 21,369
- seo 14,951
- crm 14,238
- automation 12,906
- google-analytics 12,683
- google-ads 10,133
- ecommerce 9,648
- go-to-market 9,044
- marketing-automation 8,618
- lead-generation 8,197
- email-marketing 7,571