What Principal Marketing Jobs Ask For
Across 250 open Principal Marketing postings that list skills, the ones mentioned most often are ai, go-to-market, analytics.
Updated September 19, 2026
291 open Principal Marketing postings. The percentages below are measured over the 250 of them that list skills at all.
| Skill | Mentioned in |
|---|---|
| ai | 63% |
| go-to-market | 48% |
| analytics | 31% |
| saas | 27% |
| cloud | 26% |
| automation | 24% |
| sales-enablement | 22% |
| agentic-ai | 20% |
| demand-generation | 18% |
| api | 16% |
| sql | 14% |
| python | 13% |
| crm | 12% |
| salesforce | 11% |
| networking | 10% |
| business-development | 10% |
| cybersecurity | 10% |
| machine-learning | 10% |
| marketing-automation | 9% |
| data-science | 9% |
| generative-ai | 8% |
| seo | 8% |
| paid-social | 6% |
| stakeholder-management | 6% |
| network-security | 6% |
| tableau | 5% |
| express | 5% |
| firewall | 5% |
| google-analytics | 5% |
| llm | 5% |
| ab-testing | 4% |
| aws | 4% |
| dbt | 4% |
| lifecycle-marketing | 4% |
| authentication | 4% |
| ecommerce | 4% |
| hubspot | 4% |
| palo-alto-networks | 4% |
| snowflake | 4% |
| yaml | 4% |
"Mentioned in" counts postings that name the skill anywhere — including as a nice-to-have — so treat it as the ceiling, not the bar.
Browse 291 open Principal Marketing jobs →
Across all Marketing levels
Most Marketing postings never state a level. This wider list covers them too.
- analytics 19,607
- ai 17,122
- crm 11,203
- seo 11,053
- automation 10,321
- google-analytics 8,767
- go-to-market 8,032
- ecommerce 6,831
- marketing-automation 6,632
- demand-generation 6,432
- google-ads 6,392
- lead-generation 6,313