Content Creator
Summary
Creates short-form videos for a Singapore-based mobility brand, producing content for social platforms like TikTok and Instagram Reels while collaborating with partners and tracking performance metrics.
Key responsibilities
Ideate and produce short-form videos that grow the Motorist brand: amplifying paid campaigns, explaining COE, road tax, insurance, and other topics in formats that actually perform
Monitor trends across TikTok, Instagram Reels, and YouTube Shorts and translate them into content that fits our voice and audience
Work alongside the Media Sales team to create content for brand partners
Develop concepts from scratch, script, shoot, and edit partner content
Attend partner events to capture coverage and fast-turnaround highlight reels
Script, shoot, and edit content
Track what you publish: views, saves, shares, engagement rate, and use that to inform what you make next
Manage a content calendar that balances Motorist brand needs with partner deliverables
Skills and abilities
Content creator mindset — you follow trends critically and can tell a genuine cultural signal from a platform fad
You know how to adapt an idea across TikTok, Reels, and Shorts without a carbon copy approach
You can write a hook, frame a shot, and cut to retain attention
You're comfortable on camera when needed
You can manage a content calendar and flag conflicts before they become problems
Short-form scripting
On-camera presenting
Smartphone & camera shooting
CapCut
Adobe Premiere / DaVinci (basic)
Basic analytics tracking and event coverage
Class 3 Driving License