Content Lead
The American Housing Corporation (American Housing) is looking for a video-first content creator to tell one of the most ambitious stories in American industry right now: a vertically integrated homebuilder designing, manufacturing, and building new homes across the country. You will own ideation, content strategy, and production, building the record of a company reinventing how America builds. This is a full-time role in our Austin, TX office, with some project-related travel. We welcome and support relocations.
What You'll Do
Ideate new content formats and series that capture American Housing's mission and unique approach to homebuilding.
Pitch concepts and creative direction to the executive team and turn them into tangible production plans.
Workshop with Brand the content roadmap, and our unique tone-of-voice, and style.
Own the content planning across the company's social channels (in particular, short- and long-form video on YouTube, Instagram, TikTok, and LinkedIn).
Direct content production from concept to delivery: scripting, storyboarding, filming, audio capture, editing, and distribution.
Source and manage freelancers, contractors, and equipment rentals as needed for bigger shoots.
Operate both on camera (hosting, interviewing) and off camera (directing others, shooting, editing) depending on a particular project and format needs.
Maintain a content library of photo and video assets; continuously document manufacturing process, factory build-out, new construction, behind-the-scenes, and home tours.
Distribute and adapt content across social platforms, tailoring format to each channel's audience.
Manage multiple projects and deadlines in a fast-paced environment.
Track content performance and iterate based on what resonates with our audiences.
Requirements
3-5+ years of experience building and scaling a personal or company social brand with tangible results in growth of the audience.
Experience across creative direction, storytelling, videography, and editing.
A personal passion for homebuilding, technology, or design.
Ability to lead both lean solo shoots and coordinate larger, more complex productions. Direct experience managing a content production team (editors, clippers, writers, producers).
Fluency across Instagram, YouTube, and TikTok, understanding of platform distinctions, and ability to adapt content to each.
Experience interviewing guests or hosting on camera.
Readiness to balance personal creative point of view with brand objectives.
Comfortable presenting concepts to executives and incorporating feedback quickly.
Proactive and able to operate with minimal oversight.