Content Marketing Specialist

Overview

Create engaging, high-quality, and conversion-focused content that aligns with the company's marketing and communication goals. Collaborate with cross-functional teams to produce impactful content that drives engagement, lead generation, and brand growth.

Responsibilities

• Google search operators and researching viral and competitor content relevant to our niche.
• Experience in writing versatile pieces of content encompassing blogs, website content, technical pieces, research papers, guides and promotional emails/ads etc..
• Capability to understand technologies related to cable, and tv and write up helpful content
• Writing content optimized for Search Engine/Social Media and suitable to different publishing platforms
• Skilled in adapting writing style to different platforms and refining content until approved.
• Thorugh knowledge of content marketing strategies, user funnels, personas
• Competence in keyword research using Google Keyword Planner, Ahrefs, and SEMrush.
• The incumbent should have the ability to liaise with team members and work his/her way through the different level of approvals
• Proofread and edit content to ensure compliance with current Google Helpful Content Update (HCU) guidelines, our partner's brand guidelines, Google best practices, and the E-E-A-T framework
• Eager to learn and adopt new marketing techniques and technologies.
• Responsibilities include writing for websites, blogs, social media, ads, email outreach, and conducting online marketing research.

Qualifications

Education: BS (English Literature)

Experience: 1-2 yrs with reputable firm

Skills & Knowledge: Good in communication and explaining ideas & Writing, Editing, Proofreading