Copywriter - Kraken Pro

You will create high-impact copy for campaigns, landing pages, emails, in-app experiences, paid ads, and social channels. You will turn product features and releases into clear narratives, maintain the Kraken Pro voice, collaborate with Design, Product, Growth, Social, Legal, and Comms, and use performance data to improve messaging.

Responsibilities

• Craft high-impact copy across campaigns, landing pages, emails, in-app experiences, paid ads, and social channels
• Capture the voice of trading culture in messaging
• Shape narratives for product launches and feature releases
• Build and protect the Kraken Pro tone of voice across touchpoints
• Collaborate with Design, Product, Growth, and Social to brief, iterate, and ship copy
• Run copy experiments, track performance, and iterate based on data
• Partner with Legal and Comms to ensure compliant and accurate messaging

Requirements

• Portfolio demonstrating copy that drove action
• 3+ years of copywriting or content experience
• High AI competency
• Ability to write headlines, long-form content, microcopy, scripts, threads, email flows, and taglines
• Deep familiarity with crypto and trading culture
• Strong writing, editing, and communication skills
• Ability to work closely with designers, including using Figma for copy placement

Benefits

• Equity
• Bonus program
• Wellness allowance
• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)