Corporate Communication Manager
Description
1. OVERALL JOB PURPOSE: |
Manage the internal and external stakeholder and media
communications plans to support the company’s above the line (ATL) and below the
line (BTL) marketing, media and communication plan. Generate communication opportunities
that are effectively capitalized on to elevate the company’s brand across
stakeholder groups while attracting high traffic across the company’s various social
media platforms. |
2. JOB DIMENSIONS: | ||
Key Dimensions: | Direct Reports /Total | § Senior Corporate Communication Officer |
Financial Dimensions | § N/A |
3. RESPONSIBILITIES/MAIN
DUTIES: | |
Responsibilities | Main duties |
§ Develop
and implement communications strategies | § Determine strategic communications campaigns that
will help promote organizational goals. § Develop and implement annual Environmental, Social
and Governance initiatives, programs and events to all stakeholders and ensure
reflecting positive the company's brand image and engaging employees such us but not
limited to Better the company's Citizens. |
§ Handle the writing, proof reading and editing of the
Company’s press releases, letters, invitations, marketing material, speeches,
and any other communication in English/Arabic. | § Write relevant press releases and assign
appropriate images where needed to promote the companies. § Write speeches for the higher management as needed
using focused language and conveying appropriate messages. § Proofread and edit press releases, letters,
invitations, marketing material, emails, speeches to ensure the highest standards
and zero errors. |
§ Manage ATL
internal and external communication plan | § Develop communication plan for the company's different
ATL channels and social media platforms (e.g. LinkedIn, Facebook, and
Instagram) to increase Company value preposition and promote the company brand. § Identify and capitalize on opportunities to
promote and positively represent the Company through internal and external
communication. § Seek new methods and creative strategies to
increase internal and external awareness of key events and changes in the organization
including the launch of new products, special events, local and global
community service, and other topics of interest. § Supervise the implementation of the communication
plan to ensure higher traffic and hits. § Monitor the content of the different social media
platforms ensuring message is consistent and engaging. § Use various tools, like SEO, to launch, upgrade,
and regularly monitor the content of existing and new websites to ensure
accessibility, ranking and accuracy. |
§ Manage BTL
marketing material | § Supervise the production of the BTL material such
as but not limited to brochures, corporate presentations and video clips, and
advertisements to maintain branding guidelines and reflecting clear and
interesting content. § Develop PowerPoint presentations and
edit/proofread existing presentations. § Produce e-wire, or similar variations, at regular
intervals. |
§ Prepare budgets
and monitor cost control | § Develop the annual communication budget, monitor
actual vs budget variances, and ensure effectiveness with maximum reach as
per annual plan. |
§ Organization development and team management | § Manage the day-to-day functions of the department
and supervise the staff to ensure the performance of the team is in line with
objectives. § Develop, lead and motivate team members to fully
comply with the corporate principles, values and QHSE policies. § Introduce and develop change management to promote
modern management styles which include accountability, authority matrix,
based on employee level. i.e. junior has certain accountability, middle
higher, manager, director etc. § Develop key performance goals and manage the
performance, productivity, and competitiveness. § Coach team members and close any gaps through
training and development to achieve high levels of efficiency. § Empower employees and motivate them to meet
operational targets set in accordance with the department’s objectives. § Improve risk management programs and procedures. § Ensure accurate manpower planning, including
recruitment administration and proactive coordination with support functions. |
Requirements
1. QUALIFICATIONS, EXPERIENCE &
SKILLS: |
Minimum Qualifications: § Education: Bachelor’s Degree in Business or Marketing or any
related field. § Certifications: Experience: § Minimum of 8 years of experience in which the last 2 where in
supervisory role working at PR and/or advertising companies handling key
accounts or internally in marketing department Competencies: § Accountability & Dependability – Level 5 § Adaptability & Flexibility – Level 5 § Communication Skills – Level 4 § Teamwork – Level 5 § Innovation and creative thinking – Level 4 § Problem solving and decision making – Level 4 § Negotiation and influencing – Level 4 § Leading and developing people – Level 4 § Managing Performance – Level 4 § Strategic Acumen – Level 3 |