Corporate Sales Manager

Vetrol is looking for an experienced Corporate Sales Manager to build, lead, and scale its B2B sales function.

This is a leadership role for someone who can turn commercial goals into a disciplined sales operation. You will lead an initial team of two Corporate Sales Executives, establish the team’s processes, manage its pipeline, coach its members, and take responsibility for overall sales performance.

You will not carry a separate individual sales target. Your primary responsibility will be enabling the team to achieve its targets. However, you will participate in important customer meetings and help negotiate and close strategic or complex opportunities when needed.

As Vetrol grows, you will help recruit, onboard, and develop additional members of the sales team.

Key Responsibilities

• Develop and execute Vetrol’s B2B sales strategy across Rwanda.
  
• Lead, coach, and manage an initial team of two Corporate Sales Executives.
  
• Translate company revenue goals into clear team targets, activity expectations, and execution plans.
  
• Build a structured sales process covering prospecting, qualification, discovery, presentations, proposals, follow-up, negotiation, and closing.
  
• Establish clear standards for pipeline management, CRM usage, forecasting, and reporting.
  
• Review sales activity, pipeline health, conversion rates, and team performance regularly.
  
• Coach Sales Executives through active opportunities and help them improve their prospecting, presentations, negotiation, and closing skills.
  
• Participate in high-value customer meetings and help close strategic or complex deals when needed.
  
• Build relationships with fleet owners, business leaders, finance teams, procurement teams, operations leaders, and other decision-makers.
  
• Ensure the team understands Vetrol’s products and can communicate their business value clearly.
  
• Work closely with management, product, and operations teams to improve Vetrol’s commercial approach.
  
• Provide reliable sales forecasts and regular performance updates to management.
  
• Gather customer feedback, competitive information, and market insights to support business and product decisions.
  
• Recruit, onboard, and develop additional salespeople as the company expands.
  
• Create a sales culture built around accountability, consistent follow-up, ethical selling, and measurable results.
  

Requirements

• At least five years of proven B2B sales experience.
  
• Demonstrated ability to lead, coach, and hold a sales team accountable.
  
• A strong record of managing sales pipelines and successfully closing corporate or enterprise opportunities.
  
• Strong knowledge of prospecting, qualification, forecasting, negotiation, and sales performance management.
  
• Excellent communication, presentation, coaching, and relationship-building skills.
  
• Confidence engaging business owners, senior executives, finance leaders, procurement teams, and other decision-makers.
  
• Strong commercial judgment and the ability to connect customer problems with measurable business value.
  
• Working knowledge of CRM systems, or strong computer skills and the willingness to learn.
  
• Professional proficiency in English and Kinyarwanda.
  
• Willingness and ability to travel across Rwanda for customer meetings and field activities.
  
• Strong ownership, discipline, integrity, adaptability, and focus on results.
  

Experience in technology, payments, fleet management, fuel, logistics, telecom, SaaS, or another B2B solutions environment is an advantage, but it is not mandatory.

A university degree is not required. We value leadership ability, relevant experience, execution, and demonstrated results.

Benefits

• A competitive base salary plus performance-based commission.
  
• The opportunity to build and shape Vetrol’s sales function from an early stage.
  
• Professional growth and future leadership opportunities as the company expands.
  
• CRM, sales tools, and comprehensive product training.
  
• Airtime support.
  
• The opportunity to contribute directly to a Rwandan technology company building digital fuel infrastructure for Africa.