Customer Development Manager
Brief introduction - Role Summary/Purpose:
The Customer Development Manager is responsible for achievement of Sales targets through excellence in the 5P's execution at the direct point of sale where planning CP/ Direct Retailers/ Service Providers activities is key. They must develop and support the partnership between CP/ Direct retailers Service Providers at the customer’s headquarters, at the store and regional level by nurturing contacts and negotiating with buyers, merchandisers, and Store Operations/in-store personnel. They provide feedback on the in-store environment which allows rapid revision of competitive tactics.
Responsibilities :
- Monitors sales and distribution performance, particularly for new products, and taking timely action to drive continuous improvement.
- Engages our customers to build our brands through strong alignment, selling and negotiation.
- Regularly visits stores in order to identify areas of improvement.
- Collaborates cross-functionally to develop and deliver strong commercial strategies and plans based on a deep understanding of our shoppers and categories.
- Leads development of 18-month rolling, joint, “win-win” business plans covering sales, volume, and profitability at PPG/SKU level, and incorporating customers’objectives and strategy.
- Monitors compliance of 5P activity execution against established agreements/objectives and tracks interim performance of 5P activities to ensure flawless execution.
- Collects information on the external environment during the promotion period.
- Conducts post-evaluation analysis based on activity details and compares results with pre-evaluation analysis, explaining any potential differences.
- Identifies insights from post-evaluation analyses and incorporates learning into future customer/RE strategy.
Required Qualifications :
- Bachelor’s Degree in any Business Course or related course
- Minimum of 2 years of experience in Consumer Goods/ Customer Management of key accounts (e.g. FMCG industry experience an advantage)
- Strong leadership and analytical skills, with drive to achieve results
- Strong verbal and written communication skills; ability to communicate in a clear, focused, persuasive manner
- Business-savvy, strong field execution and high-level of customer & trade understanding
- Able to work well under pressure with high level of integrity
- Highly literate in MS Office and Google Suite
- Minimum supervision required
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