Data Intelligence Lead

Description

Optasia is a fully-integrated B2B2X financial technology platform covering scoring, financial decisioning, disbursement & collection. We provide a versatile AI platform powering financial inclusion, delivering responsible financing decision-making and driving a superior business model & strong customer experience with presence in 39 countries anchored by 7 regional offices.

The data intelligence lead will be responsible for leading the regional analytics function, with a strong emphasis on commercial impact. The role requires expertise in data analysis, market evaluation, campaign design/execution and opportunity identification, as well as the ability to initiate new strategies to increase the revenue. The successful candidate will be a fast adopter and initiator, capable of building and managing regional analytics and campaigns to enhance business intelligence.

What you will do

Regional intelligence & opportunity identification

• Build and maintain a deep analytical understanding of your regional markets: active user base, cohort behavior, loan uptake, ARPU/ADPU trends, repayment patterns, and eligibility utilization rates.
• Identify gaps between addressable market size and current penetration — product type, customer segment, and geography.
• Benchmark performance across markets within the region to surface best practices and underperforming areas requiring intervention.
• Track market-level signals (subscriber data, macroeconomic indicators, competitor activity) to anticipate shifts in demand or risk.
• Analyze customer behavior and market gaps to recommend new product or pricing suitable for the region.
• Work with the product and technology teams to input regional requirements into product roadmaps.

CVM campaign design & execution

• Design, build, and own end-to-end CVM campaigns — targeting, segmentation, messaging, channel, timing, and offer — in close collaboration with the regional commercial team.
• Drive campaigns aimed at increasing active user share, improving loan frequency, reducing dormancy, and reactivating borrowers.
• Define success metrics and run A/B tests to continuously improve campaign effectiveness.
• Monitor campaign performance in real time, report outcomes against KPIs, and iterate rapidly based on results.
• Manage the campaign calendar across your regional portfolio.

Commercial & stakeholder support

• Produce regular performance dashboards and narrative reports for internal stakeholder covering revenue, disbursements, cohort KPIs, and campaign outcomes.
• Support the regional commercial teams with data-driven insights during negotiations and strategy.
• Flag underperforming deployments early, diagnose root causes, and propose corrective actions.

What you will bring

• Bachelor’s or master’s degree in business analytics, data science, computer science, engineering, statistics, economics, or a related field.
• 4–6 years in data analytics and CVM experience preferably within fintech, telecom, or banking sectors.
• Hands-on experience designing and executing CVM or upsell/cross-sell campaigns, with measurable commercial outcomes.
• Solid understanding of cohort analysis, funnel metrics, customer lifetime value, and campaign attribution.
• Demonstrated ability to identify business opportunities and drive commercial growth through data insights.
• Proficiency in analytics tools (e.g., SQL, Python, R, Tableau, Power BI).

Why you should apply

What we offer:

• Competitive remuneration package
• Extra day off on your birthday
• Performance-based bonus scheme
• All the tech gear you need to work smart

Optasia’s perks:

• Be a part of a multicultural working environment
• Meet a very unique and promising business and industry
• Gain insights for tomorrow market’s foreground
• A solid career path within our working family is ready for you
• Continuous training and access to online training platforms

Optasia’s values

• Drive to thrive: Fully dedicated to evolving. We welcome all challenges and learning opportunities.
• Customer-first mindset: We go above and beyond to meet our partners’ and clients’ expectations.
• Bridge the gap: Knowledge is shared, information is exchanged and every opinion counts.
• Go-getter spirit: We are results oriented. We identify any shortcomings that hold us back and step up to do what’s needed.
• Together we will do it: We are committed to supporting one another and to understanding and respecting different perspectives, as we aim to reach our common goals.