Demand Generation Champion (Americas)

Summarised Purpose Of The Job
The Demand Generation Champion owns execution of net-new customer new logo acquisition campaigns across the US, building qualified pipeline and driving revenue growth for Syspro. The role plans and runs multi-channel campaigns, including events, digital marketing, and targeted outbound programs, with emphasis on LinkedIn Sales Navigator-driven prospecting and account targeting. It translates go-to-market strategy into executed campaigns, manages agency and internal partners delivering that work, and reports on pipeline and revenue impact using HubSpot as the primary system of record.

Responsibilities

Key Responsibilities
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• Sets and drives bold pipeline targets for the US portfolio, building an always-on prospecting engine in close partnership with Sales leadership to achieve MAL, MQL, and SQL conversion ratios and hit regional revenue goals.
• Deploys integrated demand generation campaigns — ABM, digital and paid, field events, partner activations, and guerilla tactics; collaborates with the Demand Generation Champion (UK and South Africa) on global campaign frameworks and adapts for local market impact.
• Owns US demand generation and new logo pipeline as the primary International growth priority, building Syspro’s presence among mid-market manufacturing and distribution buyers who are not yet aware of the brand.
• Develops campaigns and industry-specific narratives targeting new logo acquisition, larger deal sizes, and deeper industry specialisation, partnering closely with SA Sales to identify expansion and competitive displacement opportunities.
• Builds the GTM foundation for Europe, developing a framework to activate ahead of planned 2027 expansion by identifying priority verticals, geographies, and early brand-building opportunities.
• Orchestrates the Agentic AI SDR as an autonomous team member, deploying AI-powered marketing workflows across the full buyer journey for personalised outreach, lead nurture, and pipeline progression at scale.
• Acts as a revenue partner to regional Sales leadership — present in the sales process, aligning marketing investment directly to pipeline stages, deal velocity, and close rates, with no reliance on vanity metrics.
• Leverages Syspro’s global Marketing functions (Events, Webinars, Partner/Channel, Product Marketing, PR, Brand, Analyst Relations, Creative) with regional intent and maximum local impact.
• Leads channel and partner marketing across International in conjunction with Global Partner Marketing, turning resellers and technology partners into active pipeline contributors.
• Manages portions of the US marketing budget alongside budget owners with Delegation of Authority (DOA), prioritizing pipeline yield in investment decisions, and reporting pipeline contribution, campaign effectiveness, and regional growth KPIs to the CMO and senior leadership.

Requirements

Minimum education

• Bachelor’s degree in Marketing, Business, Communications, or a related field

Beneficial qualifications

• Certifications in digital marketing, ABM, AI tools, or revenue operations; demonstrated ongoing learning in Agentic AI and marketing technology

Minimum experience

• 5+ years in demand generation, growth marketing, or regional B2B marketing in a technology company, with at least 2 years in a leadership or senior individual contributor role
• Demand generation marketing experience in the UK is essential; demonstrated track record of building pipeline from scratch in a high-growth environment with evidenced double-digit revenue growth
• Experience working across multiple markets simultaneously

Beneficial experience

• Background or knowledge in manufacturing and/or distribution; hands-on experience with ABM platforms, marketing automation, and CRM tools (HubSpot, Salesforce)
• Experience with AI-powered sales and marketing tools
• Ability to compete against mid-market ERP players such as Epicor or Acumatica

Special skills and knowledge

• Agentic AI fluency including deployment of autonomous digital workers, AI-driven personalization, and agentic nurture sequences
• Guerilla marketing instinct with high-creativity, low-waste tactics
• Power messaging for mid-market manufacturing and distribution buyers across diverse markets; commercial acumen and data obsession with confidence presenting pipeline and growth metrics to Board-level audiences
• Adaptability across markets and audiences — able to flex tone, message, and approach for UK corporate buyers and SA mid-market operators
• Ability to manage complexity across multiple regions without losing focus

Benefits

• 13 paid company holidays in 2026
• 20 vacation days
• 6 wellness days
• 401k from day one of hire
• Health/Dental/Vision Insurance the first of the month after hire
• Life insurance
• Bonus/ commission
• Maternity and Paternity Leave