freehire launches on Product Hunt on 26 August.

Follow →

aptitudesoftware1

Discussion

Demand Generation Lead

Open 55d

Aptitude Software is at a defining moment.

We are scaling our flagship platform, Fynapse, and shaping a new category around Finance Data and Intelligence. This is not incremental change. It is an opportunity to redefine how we go to market and unlock the next phase of growth.

Fynapse is built for a new era of finance: real-time, finance-grade data, continuous close, and AI-ready decision making. We are challenging how finance teams think about ERP, and how CFOs operate in an AI-driven world.

To support this, we are building a modern growth engine. One that brings together brand, demand, ABM, and partner ecosystems to drive pipeline across complex enterprise accounts in banking, insurance, payments, and high-growth technology.

As a Demand Generation Lead, you will sit at the centre of this. You will design and execute high-impact campaigns, shape our account-based strategy, and build the digital engine that accelerates pipeline creation.

This is a rare opportunity to join at zero-to-one. To define the strategy, not inherit it. To build the machine that drives growth.

What Success Looks Like:

You consistently generate and accelerate high-quality pipeline by:

  • Designing and executing integrated campaigns across digital, events, content, and partners that engage our ICP and drive measurable opportunities.

  • Developing and owning our ABM strategy, tailoring programs to verticals and priority accounts.

  • Proactively manage and optimise pipeline health by driving progression across funnel stages, in close partnership with Sales.

  • Pilot and scale innovative demand generation tactics, leveraging AI, data, experimentation, and emerging channels.

  • Driving content marketing strategy and execution, building a strong digital footprint that amplifies brand awareness, thought leadership, and lead generation.

  • Aligning closely with sales to ensure demand generation delivers leads that convert, reducing friction and wasted effort.

  • Building credibility with senior decision-makers by addressing real pain points and positioning Aptitude as a trusted partner.

You bring structure, creativity, and adaptability by:

  • Introducing new ideas, tactics, and tools that strengthen our marketing impact. Underpinned by an evidenced test-learn-iterate approach.

  • Staying agile in approach, balancing short-term demand with long-term brand credibility.

  • Collaborating cross-functionally to ensure marketing initiatives are connected to overall business outcomes.

What We Offer:

We’ll offer you a competitive salary and commission, as well as the following benefits:

  • ShareSave scheme - ability to purchase company shares on preferential terms

  • Private healthcare

  • Income protection and group life insurance

  • Pension Scheme

  • Company Funded Health Cashplan

  • Employee Assistance Programme

  • Access to Private Dental Benefits

  • Flexible / hybrid working options

  • Enhanced Family Friendly Leave for adoption, maternity and paternity

  • Bike 2 Work Scheme

  • Employee Referral Bonus

Where You Will Be:

  • Whilst this role is based from our London office, we support hybrid working

  • This role also requires regular travel in-country and/or overseas

To us at Aptitude, hybrid working means that our employees come together for 2-days per week at their local office. It’s an opportunity for our teams to collaborate, solve problems together and to be engaged and involved in the wider community of our business.

We ask employees to come into the office every Wednesday and give you the flexibility to choose your other day from either Tuesday or Thursday.

Skills Qualifications and Experience:

  • 3–5 years’ experience in demand generation and acquisition marketing with demonstratable results

  • Proven track record of managing cross-channel campaigns, with an emphasis on digital (SEO, Social, Paid, Events, Content), that deliver measurable pipeline growth.

  • Hands-on expertise with MAPs (e.g., HubSpot, Marketo, Pardot) and CRM (Salesforce).

  • Strong analytical skills and comfort with reporting, dashboards, and attribution models.

  • Ability to balance attention to detail with big-picture process thinking.

  • A collaborative, problem-solving mindset.

Show

What this application asks

recruitee

Full name, Email, CV, Cover letter, Phone

  • Are you legally authorized to work in the country (or countries) where this role is based? yes / no
  • If yes, please indicate the basis of your work authorization: choose any
  • If you selected "other" please specify your work authorization optional
  • Will you require visa sponsorship now or in the future to work in this country? yes / no
  • Which best describes your experience? choose any
  • Have you worked on Account-Based Marketing (ABM) strategies? yes / no
  • Have you built up a Demand Generation function from scatch? yes / no
  • Which marketing automation and CRM tools have you used?
  • Where are you currently located? (city and country)
  • We operate in a hybrid working environment (unless otherwise stated for certain roles). Are you able to attend the office at least two days per week? yes / no
  • What are your total salary expectations for this role? (Please state a specific figure or range. We ask this upfront to ensure alignment and to avoid unnecessary delays in the process)
  • What is your availability or notice period?
  • Where did you find our job posting? choose one
  • If you selected “other” in any of the questions above, please provide additional details optional
  • Is there any additional information you would like to share that may be relevant to your application? written answer · optional
  • I confirm that I have read the Recruitment Privacy Notice and understand that my personal data will be retained for up to 12 months until the selection for the open position I have applied for has closed. yes / no
  • I hereby voluntarily consent to the Controller retaining my personal data for a further 12 months from the end of the selection for the open position for the purpose of updating me on new job opportunities. yes / no · optional

See also

51,996 jobs
Lead jobs
16,177 jobs
Remote Worldwide jobs
41,664 jobs
JavaScript jobs
58,854 jobs
TypeScript jobs
149,152 jobs
Python jobs
50,254 jobs
React jobs
6,741 jobs
Go jobs
218,653 jobs
Senior-Level jobs
25,074 jobs
Backend jobs
11,699 jobs
Frontend jobs

Tailor your CV for this role?

We couldn't check your fit for this role — add a CV to your profile to see it next time.

A new version of freehire is available