Demand Generation Specialist - Salesforce Marketing Cloud
Description
About Us
Brite Systems Inc. is a
U.S.-based, AI-led digital transformation company and a Top 1% Salesforce
Summit Partner. Since 2006, we have helped government and nonprofit
organizations modernize their technology, improve operations, and deliver
better outcomes for the communities they serve. Headquartered in Indianapolis
with a Global Delivery Hub in Chennai, Brite brings together expertise across
Salesforce, AWS, MuleSoft, AI, and our proprietary Enlite Accelerator to solve
complex challenges and create meaningful impact.
At Brite, you’ll be part of a
collaborative, people-first team where innovation, continuous learning, and
meaningful work come together. We’re proud to be recognized among Indiana’s
fastest-growing companies, named to the Inc. 5000 list of America’s fastest-growing
private companies, and recognized as a Great Place to Work in Indiana for seven
years. Join Brite to build innovative technology, grow your career, and make a
difference.
Job Location – Hybrid
Location:
Chennai (Preferred) or Bangalore (Candidates must be willing to work from or
visit the Chennai office as and when required by business needs.)
Role Summary
We
are hiring a BDR with 2 years of outbound experience who owns the full funnel
for US public sector and nonprofit accounts, from first outreach and webinar registration through to qualified opportunity. The role combines
outbound prospecting, webinar planning and execution, content development and
Salesforce CRM and Marketing Cloud campaign management, with a clear focus on
pipeline growth, revenue conversion and marketing ROI. Webinars may be
co-hosted with partners or run solely by Brite.
Key Responsibilities
1. Outbound Pipeline Generation
• Conduct outbound outreach by email, LinkedIn and phone to US-based prospects to start and develop business conversations.
• Build and
qualify target lists using ZoomInfo, Cause IQ and similar tools.
• Engage senior
stakeholders, understand their challenges, and move qualified prospects into
the sales pipeline.
2. Webinars & Online Events
• Plan and run webinars and virtual events on Zoom, Microsoft Teams and similar platforms, including speaker coordination, agenda and
run-of-show.
• Manage
invitations, registrations, reminders, attendance tracking and post-event
follow-up.
• Convert
registrants and attendees into qualified leads and opportunities.
3. Content Development
• Write webinar invitations, landing page copy, speaker talking points, follow-up emails and sales-ready event summaries.
• Turn customer
stories and SME input into short-form content for outreach, presentations and proposals.
• Coordinate
with the designer and US teams on promotional assets and approvals.
4. Salesforce CRM: Funnel & Pipeline Management
• Own the full funnel in Salesforce CRM: lead, MQL, SQL, opportunity and close, with accurate records at every stage.
• Track conversion rates, pipeline value and follow-up cadences so that every stage has a clear owner and next step.
• Attribute leads and revenue to campaigns and webinars, so that marketing ROI can be measured and improved.
5. Salesforce Marketing Cloud: Email Execution
• Build,